Every year technology and social media advance rapidly; 2018 is no different. Here are a few of the main aspects of social media you should focus on in order to stay on trend.
If you own a business and are not yet using video as part of your social media strategy, you need to start. You need to make sure your content is engaging and of a high quality, so begin by making clear objectives, with the main aim being to capture your audience’s attention within the first 7 seconds.
It is the fastest growing ad format in the world with figures doubling year on year which is no surprise when in 2017, 90% of all content shared on social media was video. Success lies in the length and quality of the video, whilst making sure to have a clear objective with a thought-out strategy. Finding the knack to creating shorter videos that get straight to the point and that also withhold unique content is what will capture and retain your audience’s attention.
2018 is a mobile-led society – there’s no denying this. It’s a common fact that we are glued to our phones which is why it is no shock that 78% of all time spent on social media is via the mobile app. I cannot stress this enough: MAKE SURE YOUR WEBSITE IS MOBILE FRIENDLY! Because chances are, that’s the first way many of your customers will try and reach you.
You may have noticed the vast increase in the popularity of VR (virtual reality) within modern technology recently; this is only set to increase. There has been a lot of experimenting within AR in the marketing industry, with businesses using it to allow their customers to ‘try before they buy’. IKEA have used the technology brilliantly to their advantage by creating their ‘IKEA Place’ app; it allows users to choose their furniture and place it in the room in real time.
Chatbots & Messaging Platforms
Chatbots allow for a much smoother customer service interaction and again, have progressed with time to be highly intelligent. They give a business the opportunity to respond quickly to their customer queries in a way that feels personal. In recent years, Facebook has added this feature to their messaging app, so owners of pages can reply instantly to any messages they receive to meet the demand of ultra-fast responses that is expected on social media. Make sure this feature is turned on in the settings of your Facebook page to prevent customers getting impatient and choosing to go with a competitor who responds quicker.
If you want the more thorough details of current social media trends to aid your business in moving forward digitally, get in contact about our social media boot camps – where we cover areas in more depth and can cater the content to suit your personal requirements.
Maisie Gilman – Digital Marketing Assistant at Macmartin Creative