5 Reasons Why Your Online Presence is More Important Than Ever in 2020
2020 has been a difficult year for many businesses and it has put a spanner in the works for staying in touch with your customers. Many operations have had to move online, at least temporarily, and companies are trying to find new ways to adapt their day to day activities to the current climate. While you […]
Instagram Reels Feature Explained: How to Use the New Update in Your Marketing
Instagram’s answer to TikTok, the new Instagram reels feature is live! Social media tools like these can provide an easy and accessible way to create and edit your footage, take advantage of current trends and reach a wider audience by making funny and relatable content in a matter of minutes. In this blog, we will […]
Email Marketing Tips and Tricks to Improve your Newsletters
Email marketing is a necessary aspect of your marketing strategy, but how do you make sure to use it effectively? With billions of emails being sent every day, it can be incredibly difficult to cut through the noise and make your newsletters stand out in your subscribers’ inbox. Even after you have put together an […]
Going Digital: Adapting your Marketing in the Current Climate
The last few months has been a challenging time for all businesses, particularly, SMEs as they have had to navigate a very sudden shift in consumer habits as well as restructuring their operations to protect employees and customers. Going digital during pandemic is inevitable in order to survive and thrive in the current climate, so […]
How to Market Your New Website: Top 10 Tips
So, you have created your stunning new website – it looks great and works perfectly, but it isn’t driving any meaningful traffic! That is because people don’t know about it yet and it needs to be properly promoted. Here are our top 10 tips on how to market your new website. 1. Search Engine Optimisation (SEO) […]
Benefits of Live Chat on Website
As today’s consumers, our expectations have grown thanks to the choice and convenience we have at our fingertips. We can think about a new coffee table in the evening and have it in our living room the next morning and our favourite meals arrive at our doorstep hot and ready to eat in less time […]
Christmas Shopping and Lockdown: How will it Affect your Business?
With UK retail and hospitality sectors only just starting to recover from the first lockdown in spring, we have now been hit with another one, forcing the closure of all non-essential shops, pubs and cafés with the exception of delivery and click and collect. Whilst necessary for our public health, the timing of the second […]
Creating a Unique Selling Point (USP) – How Do You Differentiate from your Competitors?
At MacMartin, we have helped many businesses attract more clients and drive their companies forward through help of expert digital marketing and professional web design. One of the strongest marketing assets each business has is their USP (Unique Selling Point). This will be the one or a few aspects of your company that will set […]