In today’s saturated online environment, we are constantly bombarded by ads. Selling us everything from things we need to products we never thought we’d want! It’s easy to see how your ad could disappear into the ether as your potential customers scroll past it without giving it a second thought. Wouldn’t it be great if yours was the one ad that stood out, the one that made them pay attention? Here are 5 simple tips for creating eye catching ads.
1. Don’t beat around the bush
Start with a powerful headline or visual! Refrain from using a long buildup or a slow intro in your ad. Remember, your ad will be one in a social media sea of many, so it needs to grab attention right away. This could be an intriguing question, a memorable graphic etc. Focus on breaking up someone’s endless scroll and make sure the add targets your ideal customer.
2. What’s in it for them?
You need to make your intentions clear right away, so look at your ad from a perspective of someone who has never heard of your company. Is it obvious what you do and what the ad is about? Does it seek to solve a problem your target market regularly encounters? What can you offer and what makes you better than your competitors? Place yourself in your customer’s shoes and be as objective as you can. Would you click on your ad if you saw it or would you scroll past?
3. Use good quality and unique visuals
Don’t do your ad a disservice by sticking to stock images and videos! How many times have you noticed the same images used over and over in different ads? Make your ad unique by creating graphics that represent your business or by using professional photography and videography services. This will make your ad stand out among the rest and create that personal connection with your audience.
4. Use testimonials
Who do your customers trust the most? Other people! Always ask past clients to leave a review and include quotes in your ad. Even better, ask if your customers have photos and videos of their products or if they’d be willing to film a testimonial. This will really help in creating eye catching ads and add much more credibility to your business.
5. Add a call to action
Your audience have watched your ad. Now what? If you think that’s enough to get them to sign up or check out your business, you might be losing a potential customer base by not including a call to action. You need to tell them exactly what they need to do! Sign up to your newsletter? Visit your website? Enter a giveaway on your social media? Make sure the call to action is clear and easy to follow.
We can help!
Are you struggling to get your ads noticed? We can help with everything from powerful ad copy to stunning visuals and targeted promotion. Contact our full service marketing team – we cater to all of your business needs to see you thrive and connect with your target audience.