Research for Marketing Purposes: Staying Ahead of the Game

In today’s fast-paced business world, running a successful marketing campaign can be challenging. Grabbing the attention of consumers or your chosen audience is no easy feat, so it’s essential to have a deep understanding of who you are targeting and the market.

Behind the Science of Behaviour Change

science of behaviour change

We’re diving into the fascinating world where behavioural science meets marketing. Prepare to be enlightened about the science of behaviour change and the tactics that drive its success in socially conscious marketing campaigns. We’ll explore the scientifically proven strategies that make us click, change, and make a positive impact.

Breaking down behaviour change marketing

Marketing executives, Maisie and Chelsie, at their desks working on behaviour change marketing.

It’s about encouraging positive change – change being the optimum word. Social marketing is more to do with making a difference for individuals, societies, communities, and organisations.

YMCA Derbyshire Safer Choices Campaign

YMCA Derbyshire Safer Choices Campaign

The YMCA Derbyshire Safer Choices campaign is a sexual health project funded by Public Health England around safer choices for young people with regard to sexual health and safe relationships. Find out more about our involvement and impact on this project.

Instagram Updates see the Platform Heading Back to its Origins

Instagram Updates

Following the social media explosion that was TikTok, rival platforms, such as Instagram, have aimed to keep up and compete. However, Instagram now seems to indicate it hasn’t quite lived up to expectations in its attempt to step out its lane.