Breaking down behaviour change marketing

Marketing executives, Maisie and Chelsie, at their desks working on behaviour change marketing.

It’s about encouraging positive change – change being the optimum word. Social marketing is more to do with making a difference for individuals, societies, communities, and organisations.

Instagram Updates see the Platform Heading Back to its Origins

Instagram Updates

Following the social media explosion that was TikTok, rival platforms, such as Instagram, have aimed to keep up and compete. However, Instagram now seems to indicate it hasn’t quite lived up to expectations in its attempt to step out its lane.