It’s about encouraging positive change – change being the optimum word. Social marketing is more to do with making a difference for individuals, societies, communities, and organisations.
Following the social media explosion that was TikTok, rival platforms, such as Instagram, have aimed to keep up and compete. However, Instagram now seems to indicate it hasn’t quite lived up to expectations in its attempt to step out its lane.
We’ve been looking into the latest social media platforms currently rising in popularity. Read our blog to discover which platforms are up and coming.