Shaping Organisational Culture from the Inside Out
This blog explores how organisational culture can be shaped intentionally through behaviourally informed internal communications. By applying behavioural science models such as COM-B and APEASE, organisations can identify barriers to change, enable action, and foster trust, inclusion, and wellbeing.
5 Psychological Biases Marketers Can Ethically Use to Drive Positive Change
To create meaningful and lasting change through marketing, it’s essential to understand how human psychology influences decision-making. In this blog, our Behaviour Change expert, Anna, delves into five powerful psychological biases that marketers can ethically apply to drive engagement, influence behaviour, and maximise impact – without compromising integrity.
What Makes a Memorable Brand: Copywriting and Graphic Design in Harmony
At MacMartin, we believe that powerful branding happens when copywriting and design work together in harmony. In this blog, our Graphic Designer, Sarah, and our Copywriter, Emily, explore how tone of voice and visual identity align to create a lasting impression.
How Psychology Shapes Effective Design: Turning Insight into Action
In this blog, our Creative Director, Claire, delves into the power of design psychology in creating marketing that moves people. She explores cognitive biases, designing for the brain, and the importance of real-world testing.
What to Consider in Smoking Cessation Marketing
Smoking cessation marketing is no easy task. This blog explores the key things to consider when creating a smoking cessation campaign and the importance of learning from previous attempts, both successful and unsuccessful.
How To Craft Festive Copy That Shines This Christmas
Christmas is here, and for marketers, it’s the most wonderful, and busiest, time of the year. Crafting copy that stands out is no easy feat, but fear not! This blog is packed with top tips (and more than a few festive puns) to help you spread seasonal cheer while staying true to your brand voice.
Introducing Blueprint: How We Can Work With You As Your Business Develops
We’re excited to introduce Blueprint, a new service from MacMartin. This custom, six-month program is crafted to either overhaul your existing marketing strategy or launch an entirely new approach.
The Benefits Of Using A Marketing Agency That Also Provides Marketing Training
MacMartin have acquired The Marketing and Leadership Academy (TMLA). In this blog, I discuss the benefits of an agency that also provides Marketing Training and how this partnership brings exciting new opportunities.
The Power Of Storytelling Through Video In Marketing
Video is a unique and engaging way to communicate brand stories and complex messages, offering authenticity and building deeper emotional connections with the audience. The blog explains why video is so impactful, highlighting its ability to educate, evoke emotions, and humanise brands. It discusses the importance of using video strategically within marketing campaigns, balancing video with other content like text and imagery to create a cohesive strategy.
The Benefits Of Utilising Behavioural Science In Marketing And Communications
In today’s competitive landscape, marketing and communications professionals are constantly seeking ways to connect more effectively with their audiences. Enter behavioural science. By understanding the underlying motivations, biases, and triggers that drive behaviour, marketers can craft strategies that not only capture attention but also inspire meaningful action.