The Marketing and Leadership Academy

Yellow banner featuring TMLA's slogan, 'Gain knowledge, create change' and the brand sloth.

When MacMartin took ownership of The Marketing and Leadership Academy (TMLA), its outdated brand no longer reflected the energy, expertise, and learner-focused experience we offered. Learn how we redefined its positioning, voice, and visual identity, resulting in a bold, confident brand that resonates with students, differentiates in a crowded market, and drives measurable growth.

Violence Reduction Alliance

VRA Campaign Digital Asset - it reads 'Master your emotions like a pro.'

The VRA were developing new emotional regulation guidelines titled “Where Will It End?” and needed a compelling campaign to bring it to life. Our task was to craft a resonant brand and campaign that would not only reach the intended audience but inspire real, positive behavioural change.

Birmingham City Council

Birmingham City Council FTC Campaign Graphic Header

Birmingham City Council (BCC) came to us to create a public health campaign designed to increase awareness and testing for Hepatitis B, Hepatitis C, and Tuberculosis (TB) among at-risk communities. In partnership with BCC, we developed an integrated, behaviour change-driven strategy that tackled stigma and language barriers while motivating action.

Midwinter Solutions

Midwinter Website Mockup

Midwinter Solutions are experts in sourcing and distributing for clinical trials, offering unrivalled experience in the industry. The Midwinter team came to us looking to refresh their brand to stand out in an industry dominated by stock imagery.

LIFE WADER | Natural England

LIFE WADER Website Mock Up

Natural England partnered with us to create a stunning website for their inspiring LIFE WADER project—an initiative dedicated to restoring habitats along the Northumberland Coast. Find out how we created the perfect platform to engage their stakeholders and showcase their incredible work.

Freeva

Freeva Website Banner

We partnered with Freeva to educate local children on healthy relationships and how to report abuse at home. We also equipped schools and teachers with resources to create safe spaces for children to come forward.

Derventio Education

SchooliP mac mock up

Derventio Education came to us to conduct a marketing audit in an effort to improve their marketing functions. We carried out the audit and are now working with the Derventio team to implement our recommendations.

YMCA Derbyshire

YMCA Derbyshire came to MacMartin with a request to carry out a user experience (UX) audit, then later a full website re-design to put our UX recommendations into practice with the aim of launching a new site with user experience at its core.

Birmingham City Council

Birmingham City Council Blood Pressure Campaign

Birmingham City Council approached MacMartin to create and launch a campaign aiming to encourage more local people to get their blood pressure checked. Find out how we achieved over 6 million impressions across the full campaign.

Every Action Counts

Every Action Counts is a behaviour change campaign with the Staffordshire Police, Fire and Crime Commissioner. Find out more about how we delivered this campaign successfully and the impact it has had on anti-social behaviour in the area.