For most retailers, the Christmas marketing process and preparation for one of the most profitable times of the year begins as early as September. If you offer services that may not be related to the holidays, however, you might not begin your Christmas marketing until the 1st of December. Whichever model fits you, this year will certainly be different, so let us break down what you can expect as well as some effective Christmas marketing ideas 2020 that you can employ in the run-up to Christmas!
2020 Shopping Trends
This year has affected every aspect of our lives and that includes our shopping habits! Keep in mind that this year, even more people will be shopping online for safety reasons and due to local lockdown restrictions. We are also more inclined to start prepping for Christmas earlier, as there may be shipping delays associated with fewer delivery and warehouse staff. Many of us have experienced financial hardships this year, so shoppers are likely to be more budget-conscious and providing good value for money is key. Overall, your marketing message should be mindful of the current situation and you should avoid impersonal and hard selling in your marketing.
With that in mind, here are some Christmas marketing ideas you should try in 2020!
Switching up your branding is an easy and effective Christmas marketing idea! You can add festive elements to your logo, website, email marketing, social media posts and packaging. Customers often feel more inclined to shop if you get them in the Christmas spirit and it can be very cost-effective to do so.
Competitions and giveaways
Christmas is the time of giving, so why not give back to the customers that have supported you throughout the year! Festive competitions and giveaways are a great way to create a buzz around your brand and get everybody involved in the fun. This will also benefit you. By giving away a product or service, you can acquire new followers and leads that could turn into potential customers in 2021.
As part of your Christmas marketing ideas 2020, don’t forget the people you have been working with this year! Send some of your clients and collaborators a small, yet thoughtful gift such a personalised chocolates. This will be a great reminder of your ongoing work and is likely to keep you in the forefront of their minds for the next project.
You may not be able to see your customers in person this year, but that doesn’t mean you can’t interact with them! There are so many creative ways you can use social media from product demos to going live and interacting with your audience, as well as creating themed festive posts. You can share behind the scenes of the Christmas madness, fun posts like your team dressed in their ugliest Christmas jumpers and so much more. If you’re a retailer and you can’t welcome your customers in store, why not create an online shopping event with prizes and discounts everyone can enjoy. Remember you can still keep it social this year!
Optimise your SEO
Since many of us will be shopping online this year and searching for presents, you should really optimise your SEO for the Christmas period. Write a few blogs, put together gift guides of your products and include keywords in product descriptions. This will help drive people to your website and result in more sales over the festive period.
Sales or awareness?
Last but not least, when thinking about Christmas marketing ideas 2020, it’s important to establish whether you’re looking to increase sales or awareness. If you’re trying to drive sales, Christmas offers, bundles and deals are a great way to attract more buyers this year. Don’t forget to place focus on a personal approach and offer good value for money. If, on the other hand, Christmas is not your most profitable time of the year, it’s a great time to increase awareness and generate more leads. This is where you might want to stick to themed Christmas posts, blogs and creating a sense of community and Christmas spirit around your brand. No matter the type of business you have, Christmas is a great time to connect with your audience and create a feeling of togetherness.
Do you need help with Christmas marketing ideas 2020?
There is still time to create a great pre-Christmas marketing strategy! Why not get in touch with us and we can help with everything from content creation, to web design and search engine optimisation.