Case Study.

Derventio Education

Derventio Education came to us to conduct a marketing audit in an effort to improve their marketing functions. We carried out the audit and are now working with the Derventio team to implement our recommendations.

The brief

Having already worked with Derventio Education for some time, they approached us to conduct a marketing audit as part of their efforts to enhance their overall marketing function. Our audit identified both strengths and areas for improvement, providing a clear roadmap for growth. We then collaborated closely with the Derventio team to begin implementing these recommended improvements.

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The process

A Marketing Audit is a thorough and objective assessment of an organisation’s marketing functions. This process helps marketers identify which strategies, tactics, systems, and processes are performing well and which need adjustments to improve results.

For Derventio’s Marketing Audit, we began by confirming their business goals and objectives, ensuring that any actions we implemented would align with and support these targets. Next, we evaluated the current performance of their marketing function, highlighting areas of strength that should be maintained and identifying areas for improvement. This analysis became the foundation for our recommendations.

Working closely with the Derventio team, we established clear processes and procedures for tracking performance metrics. This documentation enables us to accurately assess the reasons behind successful or underperforming results, ensuring that we can effectively adjust what isn’t working and scale what is. Additionally, we made sure the plans we developed were backed by sufficient budget and resources to guarantee their successful implementation.

Finally, based on the comprehensive findings of the audit, we presented Derventio with a set of tailored recommendations. Derventio were pleased with the results and we’re now supporting them with the roll out.

Confirmed Goals & Objectives

Established Performance-Tracking Procedures

Made Researched Recommendations

The results

The first step of the role out was the launch of their refreshed branding. The updated branding engages their audiences while retaining the essence of their original identity. The consistent application across social media, marketing materials, and the website enhances their professional image and helps them stand out in the competitive education software market.

This is just the start of our exciting journey with Derventio—stay tuned for more developments!

Outstanding Web Development Experience!

We had the pleasure of working with MacMartin, and I can confidently say that their marketing services exceeded our expectations. From the initial consultation to the final product, every step was handled with the utmost professionalism and expertise.

The team was incredibly attentive to our needs, providing creative solutions to all the challenges we faced. They delivered a visually stunning and highly functional plan on time and within budget, and they went above and beyond to ensure every detail was perfect.

Communication was seamless, with regular updates and feedback throughout the process. We truly felt like they cared about the success of my project as much as we did.

If you’re looking for a top-tier marketing team that combines creativity, technical skills, and a genuine passion for their work, look no further than MacMartin. Highly recommended!