Lead Generation

We approach business to business (B2B) marketing in a very different way to B2C. When it comes to B2B marketing, we like to take on the role of your digital sales team - sourcing, targeting, and nurturing your prospective clients.

As an alternative to the dated and time-consuming concept of cold calling, we instead develop an innovative strategy, using a diverse range of tools and tactics, to ensure the lead generation process is streamlined and that leads are properly qualified. We can take care of as little or as much of the process as you would like us to and keep a measure of the results. One of the many benefits of using an agency is that we have experience working with a vast network of different businesses, in an incredibly diverse range of industries. We know how to generate meaningful leads with the right people, and your account manager will make it their personal mission to continuously do so.

At MacMartin we pride ourselves in our level of personal service and investment in your business; when you join our wonderful family of clients, you gain a team of passionate individuals who we will push for sales, leads and success as if your business were our own.

Our approach

Step 1

Our Marketing Account Managers will first work with you to understand your business sales goals and, from there, begin to analyse your target market.

Step 2

We identify and consider the appropriate decision makers or people of influence within your industry, and within the businesses you’re looking to appeal to, and from there discuss the most efficient and effective methods of targeting them.

Step 3

Our extensive and insightful research will create a unique lead generation strategy, utilising the most appropriate tools from across the spectrum of marketing technologies, to ultimately form a quantifiable lead generation campaign for your business.

Your lead generation team

Anna Hutton

Marketing Director

As an experienced Marketing Manager, Anna knows the importance of lead generation as part of your marketing strategy.

Katie Redfern

Marketing Account Manager

Often giving a new perspective to shape strategic solutions, Katie is results driven, highly efficient and passionate about lead generation.

Would you like to speak to us about your project?

Our portfolio

Take a look at some of our previous work

Teaching School Hub

John Taylor Teaching School Hub

John Taylor approached us to help them significantly increase their reach to include all 241 schools, thereby ensuring all of them were aware of the hub’s services, support, training, and offerings.

Read More »
Melbourne Assembly Rooms

Melbourne Assembly Rooms

Melbourne Assembly Rooms were having issues with the flexibility of their existing site and were struggling to keep it up to date. They therefore tasked us with creating a brand-new website for their venue.

Read More »

Lightbulb

Lightbulb needed to raise awareness of their services to allow them to reach and help as many people as possible. With only a page on Blaby Council’s website, they also needed a new, fully accessible website.

Read More »
Lead Generation
Lead Generation
Lead Generation
Lead Generation

Testimonials

We have worked collaboratively with MacMartin for many years. They are professional, responsive and proactive in getting the job done. They look after our website, social media and print brochures. This has translated to an upturn in enquiries and increased awareness of our business in the local area.

We would wholly recommend MacMartin to anyone who is considering making contact with them!

Leah Axten

John Taylor Teaching School Hub

We’ve used MacMartin a few times for marketing and some website development – and I thoroughly recommend them. They know exactly what they’re doing and are great to work with. I will definitely work with them again when I need to.

Matt Byrne

Blues Point

I can’t recommend MacMartin enough. Anna and Claire took a personal approach to building my website and helped me every step of the way. They listened to what I wanted, what its purpose would be and helped me get the most out of my online presence. They offered their expertise with my branding, content and overall layout and I’m really pleased with the beautiful website they gave me.

I would highly recommend their services, they offer great value for money and are a pleasure to work with.

Amandine Viant

Studio Amandine

We approached MacMartin with high hopes and a low budget. They delivered an excellent site for Melbourne Assembly Rooms on time and on budget. They backed up technical competence and creative flair with excellent communications despite COVID.

Support including training after the site launch continues to be very good.

Rik Pipe

Melbourne Assembly Rooms

We have worked collaboratively with MacMartin for many years. They are professional, responsive and proactive in getting the job done. They look after our website, social media and print brochures. This has translated to an upturn in enquiries and increased awareness of our business in the local area. We would wholly recommend MacMartin to anyone who is considering making contact with them!

Leah Axten

John Taylor Teaching School Hub

We’ve used MacMartin a few times for marketing and some website development – and I thoroughly recommend them. They know exactly what they’re doing and are great to work with. I will definitely work with them again when I need to.

Matt Byrne

Blues Point

I can’t recommend MacMartin enough. Anna and Claire took a personal approach to building my website and helped me every step of the way. They listened to what I wanted, what its purpose would be and helped me get the most out of my online presence. They offered their expertise with my branding, content and overall layout and I’m really pleased with the beautiful website they gave me. I would highly recommend their services, they offer great value for money and are a pleasure to work with.

Amandine Viant

Studio Amandine

We approached MacMartin with high hopes and a low budget. They delivered an excellent site for Melbourne Assembly Rooms on time and on budget. They backed up technical competence and creative flair with excellent communications despite COVID. Support including training after the site launch continues to be very good.

Rik Pipe

Melbourne Assembly Rooms

Ready to start your project?

Other services

Research Strategy

Research

Extensive research can be time-consuming and difficult; our dedicated team of strategy specialists will dive into researching your business as if it were their own.

Strategy

Strategy

Whether you are a start-up business, or looking to take your company too new heights, we will work with you to compose a strategic marketing campaign that will deliver.

Graphic Design Creative

Graphic design

From large format print, such as banners and signage, to social media assets and brochures, we deliver stunning artwork crafted to get excellent results.

Copywriting Content

Copywriting

Your copy is the voice of your business. Your words need to spring from the screen or page – catching in the minds of your customers and capturing their imaginations.