Lightbulb

Funded by Blaby County Council in Leicestershire, Lightbulb help the elderly, disabled and those on low incomes with home improvements, and offer support with the transition from hospital to home.

Services

Achieved WCAG AAA status, the highest standard of accessibility

Successfully improved the experience of their service-users

Raised awareness of their programmes and services

Achieved a greater reach and made it easier to access services

We have worked collaboratively with MacMartin for many years. They are professional, responsive, and proactive in getting the job done. They look after our website, social media, and print brochures. This has translated to an upturn in enquiries and increased awareness of our business in the local area.

We would wholly recommend MacMartin to anyone who is considering making contact with them!

Leah Axten

John Taylor SCITT

The brief

Lightbulb needed to raise awareness of their services to allow them to reach and help as many people as possible. With only a page on Blaby Council’s website, they also needed a new website creating specifically for Lightbulb. Most importantly, the website needed to be fully accessible.

 

The solution

We created Lightbulb a bespoke website that synergised with their existing branding, clearly signposted their different services, and was built with accessibility and WCAG standards at its core. As their users fall into two different categories (individuals using the site to get help for themselves, and GPS or social workers needing to refer people), it was integral that the site worked for both these groups and that the user experience of neither was compromised. We also implemented a newsletter signup form, along with designing branded email templates and running email campaigns, on behalf of Lightbulb, to ensure that users are kept up to date with relevant information.

See our work in action...

The results

We are proud to have achieved WCAG AAA status, the highest standard of accessibility for a website. We also successfully eased their internal processes, and usability, by replacing their paper forms with an intuitive, entirely digital form process complete with conditional question design. This bespoke new website means that we have successfully improved the experience of their service-users, made it easier for them to access vital services, and helped Lightbulb to raise awareness of their programmes and reach more people

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