Our latest design and marketing news.
AI transformed marketing in 2025, making it easier than ever to produce content at scale. But as noise increased, the most effective campaigns returned to fundamentals – strategy, behavioural insight and measurable impact.
Productivity isn’t about willpower – it’s about behaviour. In this blog, Anna shares how five evidence-based behavioural science tactics transformed her workday, reduced stress and helped her regain control without burning out. A practical, brain-friendly approach to working smarter in 2026.
MacMartin has secured government funding to launch a ground-breaking research project that closes the gap between behavioural science theory and creative execution. The work will develop a practical, evidence-based framework to help communications teams design more effective behaviour-change campaigns.
MacMartin has officially moved into the University of Derby’s new Cavendish Building – a space designed for collaboration, learning and impact. Our new home brings us closer to the research, people and partnerships that shape our evidence-driven approach to creativity and behaviour change.
This blog explores how organisational culture can be shaped intentionally through behaviourally informed internal communications. By applying behavioural science models such as COM-B and APEASE, organisations can identify barriers to change, enable action, and foster trust, inclusion, and wellbeing.
To create meaningful and lasting change through marketing, it’s essential to understand how human psychology influences decision-making. In this blog, our Behaviour Change expert, Anna, delves into five powerful psychological biases that marketers can ethically apply to drive engagement, influence behaviour, and maximise impact – without compromising integrity.
At MacMartin, we believe that powerful branding happens when copywriting and design work together in harmony. In this blog, our Graphic Designer, Sarah, and our Copywriter, Emily, explore how tone of voice and visual identity align to create a lasting impression.
In this blog, our Creative Director, Claire, delves into the power of design psychology in creating marketing that moves people. She explores cognitive biases, designing for the brain, and the importance of real-world testing.
Smoking cessation marketing is no easy task. This blog explores the key things to consider when creating a smoking cessation campaign and the importance of learning from previous attempts, both successful and unsuccessful.