Strategy

Whether you are a start-up business, venturing into new territory, or looking to take your company to new heights, we will work with you to compose a strategic marketing campaign that will deliver the results you need.

A marketing strategy will help you to communicate with your target market in the most effective way. Whether your focus is web, social or traditional marketing communication methods, we will compose a transformational strategy to meet your goals.

We use forward thinking methods, backed by data, to provide you with a bespoke marketing strategy for your business. We know how important budgeting is and we are dedicated to ensuring you get the very best results for your money. As a full-service marketing agency, we know what is possible and what really works!

The MacMartin team is made up of experienced strategists, content marketers, search professionals and designers, meaning that we not only have a wealth of experience spanning a multitude of disciplines and industries, but also that we can implement your entire strategy in-house.

Our approach

Step 1

Understanding

Marketing strategy needs to firmly support your business goals, we will start by getting to know you and your staff/colleagues, your company, and what you are trying to achieve from your marketing actions.

Step 2

Setting goals

Next, we look at how marketing can support, and drive you towards, your business goals by setting clear targets and timelines.

Step 3

Research

From here, we’ll dive into your aims – whether your content is purely informational or if there is a specific action you’re hoping to encourage your readers to take, and if so, how best we can utilise language to steer them towards this outcome.

Step 4

Development

From here, we construct a detailed marketing strategy, informed by our extensive research, and tailored to your business and ambitions.

Step 5

Implement

You should now have everything that you need in order to implement your Strategy and bring it to life.

Step 6

Results

A strategy needs to be agile. We will report, adjust and refine accordingly over time so it continually adapts and evolves with your business.

Your strategy team

Anna Hutton

Marketing Director

Highly efficient, organised and full of ideas, Anna takes great care of all our regular clients’ marketing activities. Google Adwords specialist and a talented wordsmith.

José Santos

DIGITAL MARKETING EXECUTIVE

Jose has the marketing bug. With a master’s degree in marketing, he keeps campaigns on track and thinks up creative solutions for our clients.

Would you like to speak to us about your project?

Our portfolio

Take a look at some of our previous work

Teaching School Hub

John Taylor Teaching School Hub

John Taylor approached us to help them significantly increase their reach to include all 241 schools, thereby ensuring all of them were aware of the hub’s services, support, training, and offerings.

Read More »
Melbourne Assembly Rooms

Melbourne Assembly Rooms

Melbourne Assembly Rooms were having issues with the flexibility of their existing site and were struggling to keep it up to date. They therefore tasked us with creating a brand-new website for their venue.

Read More »

Lightbulb

Lightbulb needed to raise awareness of their services to allow them to reach and help as many people as possible. With only a page on Blaby Council’s website, they also needed a new, fully accessible website.

Read More »
Lead Generation
Lead Generation
Lead Generation
Lead Generation

Testimonials

There is little doubt that Kemp & Kemp Catering would not be where it is today without Anna and her dynamo team at MacMartin. Their boundless energy and unique insight into the weddings industry matches our passion for bringing the world bespoke wedding food to knock our client’s socks off!

Thanks a million Anna and Co.

Richard Kemp

Kemp & Kemp Catering

When I started as a freelance, MacMartin helped with some really great advice around marketing my business, in particular working on social media.

As my business has grown and I have created a range of products, the design and production from MacMartin is superb – clients often comment on the look of my training materials and I am always happy to recommend MacMartin.

Working with them is always a pleasure, there is a real personal touch, and nothing is too much trouble even when it is a “small business niggle” I am asking about! I am excited about working with MacMartin over the next year as I look to expand my business.

Mark Goodwin

Equal Parts Education

Claire and the team are always very helpful and respond to all my requests quickly. They are able to decipher what we want when we don’t know ourselves sometimes! They are friendly and professional and always reliable. Great team!

Dianne Whiting

John Taylor High School

Claire and the girls at MacMartin are very knowledgeable, happy to answer even the most basic of questions! They are full of ideas and suggestions to help you out, resulting in a very professional and friendly service. I highly recommend them and will be using them again in the future.

Thank you for your help ladies!

Lesley Carruthers

Mulberry Beauty Salon

There is little doubt that Kemp & Kemp Catering would not be where it is today without Anna and her dynamo team at MacMartin. Their boundless energy and unique insight into the weddings industry matches our passion for bringing the world bespoke wedding food to knock our client’s socks off!

Thanks a million Anna and Co.

Richard Kemp

Kemp & Kemp Catering

When I started as a freelance, MacMartin helped with some really great advice around marketing my business, in particular working on social media.

As my business has grown and I have created a range of products, the design and production from MacMartin is superb – clients often comment on the look of my training materials and I am always happy to recommend MacMartin.

Working with them is always a pleasure, there is a real personal touch, and nothing is too much trouble even when it is a “small business niggle” I am asking about! I am excited about working with MacMartin over the next year as I look to expand my business.

Mark Goodwin

Equal Parts Education

Claire and the team are always very helpful and respond to all my requests quickly. They are able to decipher what we want when we don’t know ourselves sometimes! They are friendly and professional and always reliable. Great team!

Dianne Whiting

John Taylor High School

Claire and the girls at MacMartin are very knowledgeable, happy to answer even the most basic of questions! They are full of ideas and suggestions to help you out, resulting in a very professional and friendly service. I highly recommend them and will be using them again in the future.

Thank you for your help ladies!

Lesley Carruthers

Mulberry Beauty Salon

Ready to start your project?

Other services

Research Strategy

Research

Extensive research can be time-consuming and difficult; our dedicated team of strategy specialists will dive into researching your business as if it were their own.

Lead Generation Strategy

Lead generation

When it comes to B2B marketing, we like to take on the role of your digital sales team – sourcing, targeting, and nurturing your prospective clients to get tangible results.

UX Design Creative

UX design

Seamless UX design has the power to delight and impress your users, boosting your business image and significantly increasing the likelihood of conversions.

SEO Content

SEO

We create long-term SEO strategies that will dramatically improve your online visibility and continue to reward your business for years to come.