SEO

Search Engine Optimisation dramatically improves your online visibility and ensures that your target market finds you online when searching for a product or service that you offer.

Today’s search-led climate makes Search Engine Optimisation (SEO) essential to maintaining and growing a successful business online. SEO strategies can be complicated, time consuming and difficult to measure without the correct expertise and tools, often making it an incredibly daunting task for business owners. This is where MacMartin can help.

Google’s algorithms are constantly evolving, so it’s important to keep informed and stay ahead of the game. We create a bespoke strategy for your business, using ethical methods to ensure your website is not penalised for trying to trick the system. This makes SEO a long-term strategy, but one that you will reap the rewards from for years to come.

When optimising your website, we’ll examine and employ the following:

On page optimisation

First, we check that your website is correctly indexed and that it is eligible to show on search engines. We then look at the content of your website, ensuring that it offers the best possible experience for the visitor. We also research key phrases that are used by searchers looking for your product or service and ensure that your web pages are correctly optimised with this in mind.

Off page optimisation

This refers to actions that can be taken outside of your website, which will impact its authoritativeness on search engines. This could be by building back links from credible websites, social media marketing and influencer marketing for example. 

Technical optimisation

Website usability now plays a large part in SEO and is particularly important on a mobile device. We take measures to improve your site load speed and ensure that search engines can easily (and quickly) read the information on your site to determine whether it is a good match for the searcher.

Your SEO team

Anna Hutton

Marketing Director

Highly efficient, organised and full of ideas, Anna takes great care of all our regular clients’ marketing activities. Google Adwords specialist and a talented wordsmith.

MacMartin Team

Olivia Austin

Web Designer

A keen eye for design and a strong passion for learning new skills, Olivia brings new website designs to life for our clients.

Would you like to speak to us about your project?

Our portfolio

Take a look at some of our previous work

Teaching School Hub

John Taylor Teaching School Hub

John Taylor approached us to help them significantly increase their reach to include all 241 schools, thereby ensuring all of them were aware of the hub’s services, support, training, and offerings.

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Melbourne Assembly Rooms

Melbourne Assembly Rooms

Melbourne Assembly Rooms were having issues with the flexibility of their existing site and were struggling to keep it up to date. They therefore tasked us with creating a brand-new website for their venue.

Read More »

Lightbulb

Lightbulb needed to raise awareness of their services to allow them to reach and help as many people as possible. With only a page on Blaby Council’s website, they also needed a new, fully accessible website.

Read More »
Search Engine Optimisation
Marketing Research
Search Engine Optimisation
Search Engine Optimisation

Testimonials

We have worked collaboratively with MacMartin for many years. They are professional, responsive and proactive in getting the job done. They look after our website, social media and print brochures. This has translated to an upturn in enquiries and increased awareness of our business in the local area.

We would wholly recommend MacMartin to anyone who is considering making contact with them!

Leah Axten

John Taylor Teaching School Hub

We’ve used MacMartin a few times for marketing and some website development – and I thoroughly recommend them. They know exactly what they’re doing and are great to work with. I will definitely work with them again when I need to.

Matt Byrne

Blues Point

I can’t recommend MacMartin enough. Anna and Claire took a personal approach to building my website and helped me every step of the way. They listened to what I wanted, what its purpose would be and helped me get the most out of my online presence. They offered their expertise with my branding, content and overall layout and I’m really pleased with the beautiful website they gave me.

I would highly recommend their services, they offer great value for money and are a pleasure to work with.

Amandine Viant

Studio Amandine

We approached MacMartin with high hopes and a low budget. They delivered an excellent site for Melbourne Assembly Rooms on time and on budget. They backed up technical competence and creative flair with excellent communications despite COVID.

Support including training after the site launch continues to be very good.

Rik Pipe

Melbourne Assembly Rooms

We have worked collaboratively with MacMartin for many years. They are professional, responsive and proactive in getting the job done. They look after our website, social media and print brochures. This has translated to an upturn in enquiries and increased awareness of our business in the local area. We would wholly recommend MacMartin to anyone who is considering making contact with them!

Leah Axten

John Taylor Teaching School Hub

We’ve used MacMartin a few times for marketing and some website development – and I thoroughly recommend them. They know exactly what they’re doing and are great to work with. I will definitely work with them again when I need to.

Matt Byrne

Blues Point

I can’t recommend MacMartin enough. Anna and Claire took a personal approach to building my website and helped me every step of the way. They listened to what I wanted, what its purpose would be and helped me get the most out of my online presence. They offered their expertise with my branding, content and overall layout and I’m really pleased with the beautiful website they gave me. I would highly recommend their services, they offer great value for money and are a pleasure to work with.

Amandine Viant

Studio Amandine

We approached MacMartin with high hopes and a low budget. They delivered an excellent site for Melbourne Assembly Rooms on time and on budget. They backed up technical competence and creative flair with excellent communications despite COVID. Support including training after the site launch continues to be very good.

Rik Pipe

Melbourne Assembly Rooms

Ready to start your project?

Other services

Paid Search Content

Paid search

We use our experience, as well as data driven insights and trademark creativity, to create high performing campaigns that make a tangible difference to your business.

Social Ads Content

Social ads

We can help you craft and manage a social media ad strategy that’s optimised for your budget and engineered to deliver the results you need across all platforms.

Copywriting Content

Copywriting

Your copy is the voice of your business. Your words need to spring from the screen or page – catching in the minds of your customers and capturing their imaginations.

Web Design Creative

Web design

We specialise in creating stunning websites informed by and built on the extensive knowledge, experience, and boundless creativity of our expert team.