As well as working closely with you to determine your strategy, budgets, objectives, and target personas; a social media plan will include many tangible assets for you to utilise, including:
→ Social media guidelines for you to add into your overall brand guidelines.
→ A Gantt chart with overarching campaigns mapped out.
→ Up to 12 individual campaign themes with a purpose.
→ Optimal campaign placements and formats based on your audience.
→ Advice on tone of voice, messaging, and key call to action for each campaign.
→ Metrics to measure in relation to your main objectives.