‘UX’ (user experience) is the core value at the heart of any successful web design strategy.
UX design is a research based discipline. We look to understand the needs, behaviour and pain points of the user before moving on to define a solution. This allows us to then build a website engineered to give them the best possible experience.
If a site has poor usability, it can turn potential customers or clients off within a matter of seconds. We have likely all experienced the frustration of a confusing, slow, or unintuitive site, and our solution is usually to give up and close the tab. Conversely, seamless UX design has the power to delight and impress your users, boosting your business image and increasing the likelihood of conversions.
With our UX Design service, we offer the following:
Discover how best-in-class websites solve the problem, what they are doing well that we can emulate, what can be improved and what conventions have been established that we need to follow.
A quick and cost effective way to gather both qualitative and quantitative data from the target market and existing users. This could be from a pop up on your existing site or sent to a targeted group of people.
What people say and what people do are often 2 different things. By observing user behaviour on your existing site and your competitor’s sites, we can challenge or validate our assumptions and discover user goals, behaviours and pain points.
Using a focus group made up of your target market, we can discover how to organise content in a way that is logical and intuitive to your users. This exercise gives insight into how the content should be organised as well as vocabulary that resonates.
Mapping multiple typical customer journeys allows us to tell a story. It allows us to communicate the experiences and frustrations of users as they try to achieve a goal. This helps better understand customer engagement and identifies pain points along the way.
We can use the information learnt during this process to update the client personas, each one representative of a section of your target market. These personas can inform not only the website design and messaging, but also the wider marketing activity.
What’s included in MacMartin UX Design?
Our first step is to carry out user research to find out more about user goals, behaviours and context.
By analysing the results of the research we can start to define the solution to resolve pain points and help the users achieve their goals.
We map out how your site is going to look and function. This may include sketches, wireframes and graphic mock ups.
Once the design has been iterated and approved we move on to the build. Your site will be brought to life.
Before launch we will thoroughly test the new site, carrying out further usability testing. After launch, we recommend a continuous cycle of testing, iterating and developing.
Claire is the creative genius of the company and the UX expert. Alongside the team at MacMartin, she employs years of industry knowledge to design and build seamless sites that users love and utilise, ultimately boosting your business image and increasing the likelihood of conversions.
→ It helps you to understand your unique value proposition.
→ You will uncover what your competitors are doing right… and what they’re not.
→ It will help you to identify opportunities to outperform your competitors.
→ It provides you with a benchmark to measure your marketing growth.
This depends on the number of competitors audited. As a guide, you could expect a marketing competitor audit to take 2-5 days (over a period of 2-3 weeks from initial meeting). This will cost from £1,200 as a one-off fee. All reports and research will be handed to the client.
After our initial discussion, we will book in a 1-hour discovery call with you. This will help us establish who you believe your competitors to be, who your target audience is and discuss your future overall business plans. We will then undertake research both manually, and utilising software to analyse your competitors marketing. Our strategists will then work with the wider team to identify opportunities and make recommendations. The competitor research and recommendations will then be presented to you.
Interested in what our clients have to say about us?
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