UX Design

‘UX’ (user experience) is the core value at the heart of any successful web design strategy.

UX design is research based discipline. We look to understand the needs, behaviour and pain points of the user before moving on to define a solution. This allows us to then build a website engineered to give them the best possible experience.

If a site has poor usability, it can turn potential customers or clients off within a matter of seconds; we have likely all experienced the frustration of a confusing, slow, or unintuitive site, and our solution is usually to give up and close the tab. Conversely, seamless UX design has the power to delight and impress your users, boosting your business image and increasing the likelihood of conversions.

Competitor Analysis

Discover how best-in-class websites solve the problem, what they are doing well that we can emulate, what can be improved and what conventions have been established that we need to follow.

Usability Testing

What people say and what people do are often 2 different things. By observing user behaviour on your existing site and your competitor’s sites, we can challenge or validate our assumptions and discover user goals, behaviours and pain points.

Journey Mapping

Mapping multiple typical customer journeys allows us to tell a story to communicate the experiences and frustrations of users as they try to achieve a goal. This helps better understand customer engagement and identifies pain points along the way.

Online Surveys

A quick and cost effective way to gather both qualitative and quantitative data from the target market and existing users. This could be from a pop up on your existing site or sent to a targeted group of people.

Card Sorting

Using a focus group made up of your target market, we can discover how to organise content in a way that is logical and intuitive to your users. This exercise gives insight into how the content should be organised as well as vocabulary that resonates.

User Personas

We can use the information learnt during this process to update the client personas, each one representative of a section of your target market. These personas can inform not only the website design and messaging, but also the wider marketing activity.

Looking for help with your wider marketing strategy?

Our approach

Research

Our first steps is to carry out user research to find out more about user goals, behaviours and context.

Define

By analysing the results of the research we can start to define the solution to resolve pain points and help the users achieve their goals.

Design

We map out how your site is going to look and function. This may include sketches, wireframes and graphic mock ups.

Build

Once the design has been iterated and approved we move on to the build. Your site will be brought to life.

Test

Before launch we will thoroughly test the new site carrying out further usability testing. After launch, we recommend a continuous cycle of testing, iterating and developing.

Your UX design team

CLAIRE MACDONALD

DESIGN DIRECTOR

Claire is the creative genius of the company, designing websites for our clients with a focus on user experience. Claire has a diploma from the UX Design Institute.

OLIVIA AUSTIN

WEB DESIGNER

A ray of sunshine on every project she works on, Olivia has a designer’s eye and a developer’s sharp skillset; she brings website concepts to life.

Would you like to speak to us about your project?

Our portfolio

Take a look at some of our previous work

Teaching School Hub

John Taylor Teaching School Hub

John Taylor approached us to help them significantly increase their reach to include all 241 schools, thereby ensuring all of them were aware of the hub’s services, support, training, and offerings.

Read More »
Melbourne Assembly Rooms

Melbourne Assembly Rooms

Melbourne Assembly Rooms were having issues with the flexibility of their existing site and were struggling to keep it up to date. They therefore tasked us with creating a brand-new website for their venue.

Read More »

Lightbulb

Lightbulb needed to raise awareness of their services to allow them to reach and help as many people as possible. With only a page on Blaby Council’s website, they also needed a new, fully accessible website.

Read More »
Marketing Research
Marketing Research
Web Design Services
Web Design Services

Testimonials

We have worked collaboratively with MacMartin for many years. They are professional, responsive and proactive in getting the job done. They look after our website, social media and print brochures. This has translated to an upturn in enquiries and increased awareness of our business in the local area. We would wholly recommend MacMartin to anyone who is considering making contact with them!

Leah Axten

John Taylor Teaching School Hub

I couldn’t be happier with my website designed by the MacMartin ladies. From initial contact right through to completion of the work they were professional, helpful, timely and most importantly with a client as fussy as me, patient, which I was so appreciative of!

No tweak big or small was too much trouble, and the final result was something I never dreamed was possible. I am over the moon with my new website and am so thankful for their vision that made it a reality, could not recommend more highly.

Rebecca Francis

Make-up Artist

We’ve used MacMartin a few times for marketing and some website development – and I thoroughly recommend them. They know exactly what they’re doing and are great to work with. I will definitely work with them again when I need to.

Matt Byrne

Blues Point

We approached MacMartin with high hopes and a low budget. They delivered an excellent site for Melbourne Assembly Rooms on time and on budget. They backed up technical competence and creative flair with excellent communications despite COVID.

Support including training after the site launch continues to be very good.

Rik Pipe

Melbourne Assembly Rooms

We have worked collaboratively with MacMartin for many years. They are professional, responsive and proactive in getting the job done. They look after our website, social media and print brochures. This has translated to an upturn in enquiries and increased awareness of our business in the local area.

We would wholly recommend MacMartin to anyone who is considering making contact with them!

Leah Axten

John Taylor Teaching School Hub

I couldn’t be happier with my website designed by the MacMartin ladies. From initial contact right through to completion of the work they were professional, helpful, timely and most importantly with a client as fussy as me, patient, which I was so appreciative of!

No tweak big or small was too much trouble, and the final result was something I never dreamed was possible. I am over the moon with my new website and am so thankful for their vision that made it a reality, could not recommend more highly.

Rebecca Frances

Rebecca Frances Make-up Artist

We’ve used MacMartin a few times for marketing and some website development – and I thoroughly recommend them. They know exactly what they’re doing and are great to work with. I will definitely work with them again when I need to.

Matt Byrne

Blues Point

We approached MacMartin with high hopes and a low budget. They delivered an excellent site for Melbourne Assembly Rooms on time and on budget. They backed up technical competence and creative flair with excellent communications despite COVID.

Support including training after the site launch continues to be very good.

Rik Pipe

Melbourne Assembly Rooms

Ready to start your project?

Other services

Web Design Creative

Web design

We specialise in creating stunning websites informed by and built on the extensive knowledge, experience, and boundless creativity of our expert team.

Graphic Design Creative

Graphic design

From large format print, such as banners and signage, to social media assets and brochures, we deliver stunning artwork crafted to get excellent results.

Strategy

Strategy

Whether you are a start-up business, or looking to take your company too new heights, we will work with you to compose a strategic marketing campaign that will deliver.

SEO Content

SEO

We create long-term SEO strategies that will dramatically improve your online visibility and continue to reward your business for years to come.