Your website is, effectively, your online shop window. It needs to look great, represent your brand and invite customers in. It should be easy to navigate, so they have a smooth journey, find what they need and arrive where you want them to be. This is our website homepage checklist with 10 things every website should have!
Your logo is the perfect representation of your brand and it should not be left out of your homepage. Make sure your branding is clear from the start. Placing it in the top left corner is a common choice in web design, but anywhere within the header will make it noticeable straight away.
What is the first thing your website visitors should know about your business? Who are you? What do you have to offer? Try to sum that up in one striking, catchy and memorable headline. The purpose of your business should be identified straight away.
You don’t want people to visit your website and instantly leave. Providing clear, easy to use navigation options will direct them around the site and point them to where you want your potential customers to go. Make sure the menu is easily accessible, add a search option if your website is content-heavy and include buttons with call to action.
4. Website copy
You don’t get to speak to your customers in person when they visit your site, so let your website copy speak for you. The text on your website should be clear, easy to read and written to communicate with your target audience. Avoid spelling mistakes, bad language and grammar. Website copy breathes life and personality into your content, so don’t underestimate its importance.
There’s nothing like social proofing to make your business look more trustworthy and credible! If you haven’t already got testimonials on your website, ask your customers to write some for you. Or better yet, if you have content from your customers like photos and videos, make sure to include those too.
6. Great visuals
Humans are visual creatures and in the world of HD photos and videos, visuals matter a lot. As you complete your website homepage checklist, don’t forget to include high-quality visual content! Avoid using stock images if you can – you may need to organise a photo shoot, but it’s going to be worth it for the personal, yet professional touch.
Video content is amazing for adding that extra layer of personalisation that photos and text alone can’t fulfil! They can be a great way to boost your engagement, showcase your offers and provide information in a fun, accessible way. Focus on high-quality footage and audio for the best results!
8. Consistent branding
All elements of your website homepage checklist should stay consistent with your branding! That means, featuring fonts, colours and other elements that your customers instantly recognise. Your website is an extension of your business and it should look like it’s a part of your marketing strategy.
9. Call to action
What do you want your customers to do when they visit your homepage? Maybe it’s to sign up to your newsletter or get in touch? Your call to action should be clear and easily accessible. Think about how you can lead your customers to complete the call to action. Sometimes, pop-ups, slide-ins or special offers work well, but make sure you don’t overdo it.
Your footer is a great way to provide the customer with links they need to keep exploring or get in touch with you, once they scrolled to the bottom of your homepage. This will vary depending on your business, but it often includes contact info, social media links, FAQs and other useful information.
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