Creative communications for change.

We help organisations shape behaviour, not just messages, by combining academic insight with creative implementation.

Good intentions don’t change behaviour, well-designed  interventions do.

Most communication focuses on what organisations want to say.

We focus on what people actually do.

By bringing behavioural science, academic research, and creative design together, we help organisations understand human behaviour – and use that understanding to create deeper engagement, stronger awareness, and measurable change.

We think deeper, so you can go further.

We move research off the page and into practice.

Grounded in evidence and shaped by creativity, our services help you change how people think, feel, and act.

01.

Credible, noticeable brands that align purpose, behaviour, and perception.

02.

Evidence-informed digital experiences that guide people, remove friction, and drive action.

03.

Academic thinking translated into practical frameworks and decisions.

04.

Creative, evidence-led campaigns designed to influence behaviour – tested, refined, accountable.

Trusted by ambitious organisations, and recognised for the quality, rigour and impact of our work.

Designed with intent.

We don’t guess.

We use evidence.

We don’t manipulate.

We design responsibly.

We don’t chase noise.

We focus on outcomes.

This blog explores why a full brand and marketing reset, grounded in behavioural science, helps organisations move from disconnected activity to a clear, consistent, and measurable system for long-term growth.

Anna Hutton, Director of Communications & Behaviour Change

16 Apr 2026

This blog explores how MacMartin’s partnership with the University of Derby demonstrates the value of connecting research, education, and real-world practice to drive change.

Anna Hutton, Director of Communications & Behaviour Change

16 Mar 2026

Clear, creative copy builds credibility – but it doesn’t automatically change behaviour. This blog explores how behavioural science helps organisations move from awareness to action.

Emily Scott, Content Marketing Executive

12 Feb 2026

This blog explores how AI transformed marketing in 2025. However, the most effective campaigns returned to fundamentals – strategy, behavioural insight and measurable impact.

Laura Mason, Head of Marketing

12 Jan 2026

In this blog, Anna shares how five evidence-based behavioural science tactics transformed her workday, reduced stress and helped her regain control without burning out.

Anna Hutton, Director of Communications & Behaviour Change

08 Jan 2026

MacMartin has secured government funding to launch a ground-breaking research project that closes the gap between behavioural science theory and creative execution.

Emily Scott, Content Marketing Executive

25 Nov 2025

Change is difficult. We make it possible.

Tell us what you’re working towards – we’ll help you move it forward.

Creative communications for change.

Good intentions don’t change behaviour, well-designed  interventions do.

We move research off the page and into practice.

Trusted by ambitious organisations, and recognised for the quality, rigour and impact of our work.

Designed with intent.

Change is difficult. We make it possible.

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Quick links.

Services.

Creative communications for change.

Good intentions don’t change behaviour, well-designed interventions do.

We move research off the page and into practice.

Trusted by ambitious organisations, and recognised for the quality, rigour and impact of our work.

Designed with intent.

Change is difficult. We make it possible.

Good intentions don’t change behaviour, well-designed  interventions do.

We move research off the page and into practice.

Trusted by ambitious organisations, and recognised for the quality, rigour and impact of our work.