Hello. we are MacMartIn.

Creative Campaigns to Incite Change

As an award-winning marketing communications & design agency, we incite change through purposeful communication utilising our specialist branding and marketing services with a committed, conscious and commercial approach.

We have big ideas, creative brains and a passion for behavioural science. We help organisations to create health, social and environmental change campaigns, aimed at changing the behaviour and attitudes for the good of society.

Specialising in Behaviour Change Impactful Creative Behavioural Insights Strategy & Planning Digital & Creative

Our services

We have big ideas, creative brains and a passion for behavioural science. We help organisations to create health, social and environmental change campaigns, all aimed at changing the behaviour and attitudes of the target audience for good. Here is a little more about what we can do to help your campaign succeed, in ways which mean more to you than financial gain.

Research and Behavioural Insights

Members of the Market Research Society (MRS), we utilise scientific research methods and behavioural insights to better understand existing behaviour and how to incite desired behaviours within your community.

Campaign Strategy and Management

With the information gained from research and behavioural insights, our senior marketing and communications team will create a purposeful strategy to achieve the desired results, and your dedicated campaign manager will co-ordinate, co-create and oversee the entire campaign process.

Digital and Creative

With an in-house team of designers, copywriters and paid media specialists, we can bring your campaign to life; creating impactful visuals, compelling content and ensuring optimal reach to your intended audience.

Campaign Evaluation

Understanding the impact of a campaign is essential to asses financial and social value, as well as efficacy for future learning. We can provide both digital evaluations and full independent evaluations.

Memberships & Accreditations

Our Approach to design and communications

Human behaviour is at the heart of what we do...

We take the time to really understand your organisation, your objectives and your target audience. We apply our expertise in marketing and design, backed by research, data and behavioural science, to every campaign.

Every campaign that we work on is continuously evaluated. We’re not afraid to change course if it helps to reach your goals.

Case Study

YMCA Derbyshire

YMCA Derbyshire came to MacMartin with a request to carry out a user experience (UX) audit, then later a full website re-design to put our UX recommendations into practice with the aim of launching a new site with user experience at its core.

View Case Study →

We would love to hear about your organisation and upcoming campaigns

Our Values


We want to make a difference. Your goals are at the heart of our services. Every campaign move made is a purposeful and strategic one; designed to incite desired behaviours.

Our Values


We will do what it takes to provide you, your stakeholders and the wider community with the best possible experience.

Our Values


We are honest and make ethical decisions in the best interest of you and society as a whole. We don’t gamble with your reputation.

Trusted by many...

Take a look at the impact of our work

Keep up-to-date

UX Design on Tablet

UX Design: The Importance Of The User Journey & My Top Tips

User Experience is what it feels like to use a website or app. The user journey of a website is vital to the success of a brand so we want to make sure visitors feel confident, in control and engaged when navigating our site – UX design is how you do that.