About MacMartin

Run by sisters Anna and Claire and backed by a small team of talented creatives, MacMartin, is an award-winning powerhouse of innovation based in the Midlands.

We help organisations to create health, social and environmental change campaigns, all aimed at changing the behaviour and attitudes of the target audience. We utilise our experience in creative marketing to produce purposeful and noteworthy campaigns for our clients, all underpinned by behavioural science.

Ready to help you meet your objectives; we research, create and implement purposeful communication through our specialist services, including: Behavioural insights, strategy, planning and management, creative design, digital advertising, and evaluation. We do this with a committed, conscious and commercial approach.

Memberships & Accreditations

At MacMartin, we are...

Our Values


We want to make a difference. Your goals are at the heart of our services. Every campaign move made is a purposeful and strategic one; designed to incite desired behaviours.

Our Values


We will do what it takes to provide you, your stakeholders and the wider community with the best possible experience.

Our Values


We are honest and make ethical decisions in the best interest of you, your stakeholders and society as a whole. We don’t gamble with your brand or reputation.

Interested in what our clients have to say about us?

Meet the team

Run by sisters Anna and Claire, and backed by a small team of incredibly talented individuals…

Claire MacDonald

Managing Director

Claire is the creative genius of the company. She creates brand and campaign identities, as well as designing websites, focusing on user experience and design psychology.

Anna Hutton

Director of Communications & Behaviour Change

A behaviour change savant, with a particular interest in public health, Anna is full of innovative ideas and takes great care of the campaign strategy for clients. Also our paid search specialist.

Siân Twigg

Campaign MANAGER

With a background in graphic design and a huge amount of positive energy, Siân takes great care of clients and manages design and communication projects impeccably. 

Olivia Austin

Web Designer

A visionary with a keen eye for design and a wealth of knowledge in SEO, Olivia brings websites to life for our clients, ensuring they are set up for success from the outset.

Daria Blok

Graphic Designer

With her broad skill set, print experience, professionalism and keen eye for detail, Daria is a discerning and exceptionally creative designer and talented illustrator.

Mimi Fletcher


A passionate storyteller with a remarkable ability to transform ideas into beautifully crafted messages that that captivate, engage, and inspire.

Ness Cuthbert

Admin Assistant

With a keen eye for detail and sharp organisational skillset, Ness is our administrative extraordinaire, keeping us all in line and our finances in check.

Got that creative eye?

Your Name

Are you interested in becoming a part of the team? We’re always on the lookout for creative talent. Please visit our careers page to see our latest vacancies.

Our photography and videography partners

AVIT! Media have been creating powerful, storytelling visuals for our clients for the past 3 years. An extension of our team, Mark, Ash and their talented team, work seamlessly with MacMartin to deliver impactful campaigns.

Co-founder | Director of Photography

Mark Averill

A keen eye for detail and a pragmatic approach to creative photography, Mark ensures his photography portrays emotion, is relatable and leaves a long lasting impression on the intended target audience.

Co-founder | Director of Videography

Ash Stanley

Ash is a creative visionary. An actor in a previous life, he is an emotive storyteller and can bring hard hitting stories to life. Specialising in video, audio recording and production, Ash transforms video footage into a professional production.

Our team of specialist advisors and associates

At MacMartin, we know what we are good at – marketing communications and design. We are really lucky to have a talented team of specialist advisors around us to call upon when expert assistance, research and advice are required. Here is our team of specialist advisors and associates:

CEO of John Taylor MAT, RG (WM) AB member, NLE, FCCT

Mike Donoghue - Education Advisor

Responsible for 17 schools, a Teaching Hub and a Research School in Staffordshire and surrounding areas. A National Leader of Education. A member of the DofE’s Secondary Headteacher Reference Group. Key contributions to behaviour change campaigns may include: Campaign concept feedback for communication campaigns relating to children.

Public sector communications and engagement specialist

Jonathan Leach - Comms Advisor

One of the first professional Police Heads of Communication in the UK. Communications lead for Emergency Services Mobile Programme (ESMCP). Key contributions to behaviour change campaigns may include: Communicating sensitive and complex messages.

Social researcher and Masters of Social Sciences student

Lucia McLaughlin - Social Researcher

An experienced social researcher with expertise in researching complex social topics. Key contributions to behaviour change campaigns may include: Research methods and creation of questionnaires to obtain objective data.

CEO of Safe and Sound Group

Tracy Harrison - Young People Advisor

Working on the ground across Derbyshire, tackling child exploitation. Having worked as a Police Officer at all levels from Constable to Superintendent; and force lead for children and young people. Key contributions to behaviour change campaigns may include: The provision of research and data on the immediate issues being faced at a local, regional and national level.

Interested in becoming a part of the MacMartin team?

If you're not already convinced...

...we are

Friendly & approachable

When you call our office, you will be greeted by a friendly voice that you know and trust. We are a super welcoming bunch; we love to bounce ideas around, share our knowledge, and our clients are always welcome to pop in for a cup of tea and a chat. When you work with us you really do gain your own personal support team of passionate advocates – we’re behind you every step of the way.

...we are

Sustainable & kind to the planet

As a company we are committed to being kinder to our environment, an aim that weaves through everything we do. We are a climate positive team, proudly offsetting all of the emissions of our staff. Our websites are also hosted by the cleanest cloud in the industry, and for every new contract signed we plant 50 mangrove trees in Madagascar via the Eden Reforestation Project, so by working with us you can rest assured that you’re doing your bit for the environment too.

...we are

Trusted & relied on by many

“The National Forest Teaching School first engaged with MacMartin several years ago to produce marketing materials for its training offer and to re-develop its website. Since that time, their creative solutions, high-quality output and customer responsiveness has seen them become an integral part of the Teaching School’s outward-facing work.”

Mike Donoghue | CEO

John Taylor Multi Academy Trust