We exist to change behaviour.
We’re a creative communications agency built on the belief that creativity, when guided by evidence and understanding, can transform how people think, feel, and behave – creating meaningful, measurable impact for organisations, communities, and society.
We think deeper. So you can go further.
We go beyond surface-level marketing and fleeting impact to create something deeper:
Moving research off the page and into practice.
By bringing together the rigour of academia and the creativity of design, we help brands, businesses, and public sector organisations understand people – and use that understanding to build stronger awareness and deeper engagement.
Every project begins with curiosity.
We explore what truly drives human behaviour, ask difficult questions, and challenge assumptions. We use evidence to guide our creative decisions, and we use that knowledge responsibly.
Because real progress doesn’t come from louder messages, but from smarter, more human ones.
The people behind MacMartin – curious, committed, and driven by impact.
Director of Communications & Behaviour Change
Sarah creates visual identities and campaign materials that capture attention and encourage interaction. She blends design psychology, accessibility, and creative storytelling to ensure effective communication.
