Web design.

Websites designed for how people think and behave.

Audience-first, evidence-led web design that turns attention into action, and visitors into advocates.

Even well built websites can drift away from their audience.

When a website doesn’t reflect your brand, support your audience or guide decision-making, it doesn’t just underperform; it undermines credibility. It might look fine. Your efforts might drive people to it. But if they leave before taking action, then it’s not doing what you need it to.

We design websites that work as hard as you do.

Our evidence-led websites are built with purpose, supporting your audience from first impression through to action, loyalty and advocacy.

Clients gain:

01.

Clear user journeys

Helping people achieve what they came for, quickly and confidently.

02.

Stronger first impressions

Credibility, trust and clarity from the moment someone lands on your site.

03.

A conversion focused platform

Designed to support enquiries, lead generation and sales.

04.

An always-on asset

Accessible 24/7, supporting awareness, decision-making and post-purchase engagement.

05.

An owned space

A flexible, future-proof platform you fully control.

Designed with insight. Built with intent.

We follow a clear, evidence-based methodology, ensuring every design decision is intentional, tested and aligned to both user needs and organisational goals.

01.

Discover

We start with UX research, competitor analysis and audits of existing websites – identifying what’s working, what isn’t, and where opportunities are being missed.

02.

Define

We map core audience journeys, clarify goals, and design site architecture – ensuring content is structured around how users think, search and decide.

03.

Develop

We create wireframes to define layout and content hierarchy, before designing the visual interface – bringing brand, usability and accessibility together.

04.

Deliver

We build, test and launch the site, followed by handover training and post-launch support – so your team feels confident managing and evolving the site over time.

Design decisions backed by behavioural science - not opinion.

Our web design is grounded in research and evaluation, drawing on:

Cognitive and perceptual psychology
Behavioural economics and decision-making theory
UX principles and accessibility standards
Data analysis, analytics and heat-mapping
User journey mapping and usability testing

“MacMartin delivered a wonderful website for a very complex environmental project – we went live last week and have already been inundated with compliments from partners and stakeholders. The site is incredibly well thought out, attractive, professional and easy to navigate.

The MacMartin team were a pleasure to work with from start to finish – they are excellent communicators, highly creative and strategic. They clearly take huge pride in delivering great work, I couldn’t recommend them highly enough.”

Marianne Abbott

Communications Officer at Natural England

“We had a great experience working collaboratively with the MacMartin team which has resulted in the successful build of our new website. We believe the website offers an alternative and fresh approach which sets us apart to others in the financial services industry… this which was one of our main objectives.

Big thanks to MacMartin for meeting the projected timeline and making the project a success!”

Olivia Bettles

Assistant Office Manager & Paraplanner at Fogwill & Jones

01.

Do you design websites just to look good?

No. Aesthetic design matters, but performance matters more. Every decision is shaped by audience behaviour, usability and business goals.

02.

Can you work with our existing brand?

Yes. We regularly design websites using established brand guidelines, or alongside branding projects.

03.

How do you ensure the site works for different audiences?

Through research, journey mapping and UX testing – ensuring content, structure and calls to action align with different user needs.

03.

Will we be able to update the website ourselves?

Absolutely. We provide training and practical guides so your team can confidently manage and evolve the site.

01.

Website audit

Identify what’s working, what isn’t and where change will have the greatest impact.

02.

Competitor analysis

Understand expectations and opportunities so your site differentiates.

03.

UX research

Ground decisions in real user needs, behaviours and pain points.

04.

Audience journey mapping

Design your site around how people think, feel and decide at each stage.

05.

Site architecture

Create a clear, intuitive structure that helps users find what they need quickly.

06.

Wireframes

Test and refine layouts early to reduce risk and focus on what matters most.

07.

Website build and launch

Build a robust, responsive site that performs across devices and platforms.

08.

SEO set up

Lay the foundations for search visibility from day one.

09.

Hosting and maintenance

Keep your site secure, up to date and performing reliably over time.

10.

Handover and training

Equip your team to manage and update the site with confidence.

Let’s explore what your website could do better.

Get in touch with Claire, our Creative Director.