2020 has been a difficult year for many businesses and it has put a spanner in the works for staying in touch with your customers. Many operations have had to move online, at least temporarily, and companies are trying to find new ways to adapt their day to day activities to the current climate. While you may feel uninspired to focus on your online presence and personal branding, here’s how it can actually help you navigate the situation, and even increase interest and potential sales.
1. Connect with your audience
Increasing your online presence and interacting with your audience via social media platforms is a great way to communicate and connect with people who are interested in your business. Social media also lets you reach a wider audience and attract customers and collaborators from outside of your local area.
2. Keep your business open 24/7
The great thing about a well-designed website and active socials is they can bring in new enquiries and customers while you sleep. Once you have put in the groundwork to have a presentable website, online following and, crucially, plenty of testimonials and reviews that will entice others to try your services, you can witness a snowball effect in increasing enquiries.
3. Raise brand awareness
Your website and social media provide the perfect opportunity to get your branding in front of as many eyes as possible. Once people have become familiar with your logo and other elements of your brand, they will start to recognise it, creating a sense of acquaintance and trust in your business. Online presence and personal branding are key to raise awareness about your products and services.
4. Decrease marketing costs
If your business has taken a hit in the recent months, digital marketing may be the most cost-effective option for you to change your promo strategy and still keep building your customer base. Traditional advertising through flyers, brochures, magazines, TV and radio can get expensive pretty quickly. Social media platforms, on the other hand, are free to use, it can be relatively cheap to design a presentable website and with a bit of planning and strategy, you can get a lot of value for your money through targeted ads. Plus, digital marketing can often be more effective than traditional advertising.
5. Get ahead of your competitors
Chances are, your competitors are already out there, implementing a well-structured marketing strategy, growing their socials and improving their websites. If you’re not joining in, you might be losing out on potential customers who are likely to go with your competitors instead. That’s why building your online presence is so important – you may offer fantastic service and products, however, if your audience is not aware of them, they are going to miss out.
Do you need help building your online presence?
At MacMartin, we have years of experience in digital marketing, including SEO, web design and social media for a range of SMEs. We can put the right strategy in place to help your business reach its maximum potential! Contact us today to find out more about the services we offer!