Every time we take on a new client, our first order of business is to create an effective and well-researched marketing strategy. Instead of just shooting in the dark to see what sticks, we take the time to understand your business goals, your marketing goals and undertake the necessary research to create a bulletproof marketing strategy. Here’s how we do it…
Understanding your business goals
Firstly, we need to know how you’re planning to grow your business. Are you looking to create return customers? Build up your B2B relationships? Expand into other locations or new markets? Marketing strategy needs to support your business goals, so we start by getting to know you, your company and understanding the steps you want to take next.
Setting out clear marketing goals
Once we know your business goals, it’s important that we identify how marketing can support those. Would it be through increasing brand awareness? Attracting more website visitors and encouraging conversions? Maybe it’s to invite more locals into your shop? Your business goals go hand in hand with the marketing goals and subsequent strategies we will develop.
Market research
Next, we perform a thorough market research to understand the position of your business in your industry. We look for opportunities to support your business goals and we also profile your competitors to identify the value you can offer within your field. Based on this information, we can get to the exciting part…
Developing a clear marketing strategy
Once all the research, planning and goal setting has been done, we can create a marketing strategy tailored to your business. This is where we will find the right channels for traditional or digital marketing, based on your target audience. We will put together cohesive branding, create solutions to help your business grow. Our expert team have diverse skill sets that span across web design, UX design, SEO, copywriting, social media marketing, photo and video. The implementation of your strategy can all be done in-house, by a team that already has a great understanding of your company and cares about your business. We will ensure your marketing budget is spent on activities that actually work and bring in the results you are looking for.
Testing and refining
So, we have launched your marketing plan out into the world! What next? It’s important we look at analytics and ensure it’s working exactly as planned and in the favour of your business. We have every faith that the strategies we’ve put in place will be successful, based on the research we’ve performed, but there are always opportunities to refine and improve the way we do things, especially, as time goes on. That’s where thorough analytics come in to the picture, so you can make the most of your marketing strategy. We will continually bring you fresh ideas and follow any important trends and algorithm changes too.
