We have big ideas, creative brains and a passion for behavioural science. We help organisations to create health, social and environmental change campaigns, aimed at changing the behaviour and attitudes for the good of society.
We have big ideas, creative brains and a passion for behavioural science. We help organisations to create health, social and environmental change campaigns, all aimed at changing the behaviour and attitudes of the target audience for good. Here is a little more about what we can do to help your campaign succeed, in ways which mean more to you than financial gain.
Members of the Market Research Society (MRS), we utilise scientific research methods and behavioural insights to better understand existing behaviour and how to incite desired behaviours within your community.
With the information gained from research and behavioural insights, our senior marketing and communications team will create a purposeful strategy to achieve the desired results, and your dedicated campaign manager will co-ordinate, co-create and oversee the entire campaign process.
With an in-house team of designers, copywriters and paid media specialists, we can bring your campaign to life; creating impactful visuals, compelling content and ensuring optimal reach to your intended audience.
Understanding the impact of a campaign is essential to asses financial and social value, as well as efficacy for future learning. We can provide both digital evaluations and full independent evaluations.
We take the time to really understand your organisation, your objectives and your target audience. We apply our expertise in marketing and design, backed by research, data and behavioural science, to every campaign.
Every campaign that we work on is continuously evaluated. We’re not afraid to change course if it helps to reach your goals.
We partnered with Freeva to educate local children on healthy relationships and how to report abuse at home. We also equipped schools and teachers with resources to create safe spaces for children to come forward.
At MacMartin, we are really passionate about human behaviour – particularly when it comes to marketing, so you’ve come to the right place to read up on it.
We want to make a difference. Your goals are at the heart of our services. Every campaign move made is a purposeful and strategic one; designed to incite desired behaviours.
We will do what it takes to provide you, your stakeholders and the wider community with the best possible experience.
We are honest and make ethical decisions in the best interest of you and society as a whole. We don’t gamble with your reputation.
MacMartin have acquired The Marketing and Leadership Academy (TMLA). In this blog, I discuss the benefits of an agency that also provides Marketing Training and how this partnership brings exciting new opportunities.
Video is a unique and engaging way to communicate brand stories and complex messages, offering authenticity and building deeper emotional connections with the audience. The blog explains why video is so impactful, highlighting its ability to educate, evoke emotions, and humanise brands. It discusses the importance of using video strategically within marketing campaigns, balancing video with other content like text and imagery to create a cohesive strategy.
In today’s competitive landscape, marketing and communications professionals are constantly seeking ways to connect more effectively with their audiences. Enter behavioural science. By understanding the underlying motivations, biases, and triggers that drive behaviour, marketers can craft strategies that not only capture attention but also inspire meaningful action.
Winner of Best Small Business in the Rural Business Awards 2021
Finalist of Best Digital/Creative Upscaler in the Mainframe Awards 2021
Esme Wade Finalist of Apprentice of the Year in the Enterprising Women Awards 2022
Finalist of Small Business of the Year in the Chamber of Commerce Business Awards 2022
