We have big ideas, creative brains and a passion for behavioural science. We help organisations to create health, social and environmental change campaigns, aimed at changing the behaviour and attitudes for the good of society.
We have big ideas, creative brains and a passion for behavioural science. We help organisations to create health, social and environmental change campaigns, all aimed at changing the behaviour and attitudes of the target audience for good. Here is a little more about what we can do to help your campaign succeed, in ways which mean more to you than financial gain.
Members of the Market Research Society (MRS), we utilise scientific research methods and behavioural insights to better understand existing behaviour and how to incite desired behaviours within your community.
With the information gained from research and behavioural insights, our senior marketing and communications team will create a purposeful strategy to achieve the desired results, and your dedicated campaign manager will co-ordinate, co-create and oversee the entire campaign process.
With an in-house team of designers, copywriters and paid media specialists, we can bring your campaign to life; creating impactful visuals, compelling content and ensuring optimal reach to your intended audience.
Understanding the impact of a campaign is essential to asses financial and social value, as well as efficacy for future learning. We can provide both digital evaluations and full independent evaluations.
We take the time to really understand your organisation, your objectives and your target audience. We apply our expertise in marketing and design, backed by research, data and behavioural science, to every campaign.
Every campaign that we work on is continuously evaluated. We’re not afraid to change course if it helps to reach your goals.
Birmingham City Council (BCC) came to us to create a public health campaign designed to increase awareness and testing for Hepatitis B, Hepatitis C, and Tuberculosis (TB) among at-risk communities. In partnership with BCC, we developed an integrated, behaviour change-driven strategy that tackled stigma and language barriers while motivating action.
At MacMartin, we are really passionate about human behaviour – particularly when it comes to marketing, so you’ve come to the right place to read up on it.
We want to make a difference. Your goals are at the heart of our services. Every campaign move made is a purposeful and strategic one; designed to incite desired behaviours.
We will do what it takes to provide you, your stakeholders and the wider community with the best possible experience.
We are honest and make ethical decisions in the best interest of you and society as a whole. We don’t gamble with your reputation.
Smoking cessation marketing is no easy task. This blog explores the key things to consider when creating a smoking cessation campaign and the importance of learning from previous attempts, both successful and unsuccessful.
Christmas is here, and for marketers, it’s the most wonderful, and busiest, time of the year. Crafting copy that stands out is no easy feat, but fear not! This blog is packed with top tips (and more than a few festive puns) to help you spread seasonal cheer while staying true to your brand voice.
We’re excited to introduce Blueprint, a new service from MacMartin. This custom, six-month program is crafted to either overhaul your existing marketing strategy or launch an entirely new approach.
Winner of Best Small Business in the Rural Business Awards 2021
Finalist of Best Digital/Creative Upscaler in the Mainframe Awards 2021
Esme Wade Finalist of Apprentice of the Year in the Enterprising Women Awards 2022
Finalist of Small Business of the Year in the Chamber of Commerce Business Awards 2022
