Why academic partnerships matter: Bridging industry expertise and university research.
This blog explores how MacMartin’s partnership with the University of Derby demonstrates the value of connecting research, education, and real-world practice to drive change.
Good copy isn’t enough: The behavioural science behind words that work.
Clear, creative copy builds credibility – but it doesn’t automatically change behaviour. This blog explores how behavioural science helps organisations move from awareness to action.
Why productivity fails – and the five behavioural tactics that actually work.
In this blog, Anna shares how five evidence-based behavioural science tactics transformed her workday, reduced stress and helped her regain control without burning out.
MacMartin moves into the Cavendish Building: A new home for creativity grounded in behavioural science.
MacMartin has officially moved into the University of Derby’s new Cavendish Building – a space designed for collaboration, learning and impact.
Our new home brings us closer to the research, people and partnerships that shape our evidence-driven approach to creativity and behaviour change.
Shaping organisational culture from the inside out.
This blog explores how organisational culture can be shaped intentionally through behaviourally informed internal communications.
By applying behavioural science models such as COM-B and APEASE, organisations can identify barriers to change, enable action, and foster trust, inclusion, and wellbeing.
Addressing sensitive topics through behaviour change marketing.
At MacMartin, we specialise in creating compelling campaigns that break down the communicative barriers often brought on by sensitive topics and work to drive meaningful changes in behaviour.
A practical guide to tackling anti-social behaviour: Tried and tested strategies.
Tackling anti-social behaviour requires a multifaceted approach that goes beyond traditional law enforcement; at MacMartin we specialise in creating, and implementing, behaviour change campaigns that tackle negative behaviours and drive positive change.
However, we know there’s also a need for that human touch in the fight against anti-social behaviour.
Behind the science of behaviour change.
We’re diving into the fascinating world where behavioural science meets marketing. Prepare to be enlightened about the science of behaviour change and the tactics that drive its success in socially conscious marketing campaigns.
We’ll explore the scientifically proven strategies that make us click, change, and make a positive impact.
Embracing green culture: Make a change in your organisation.
The importance of environmental preservation cannot be overstated. It’s important because it impacts every single one of us and the place, we all call home.
So, as plenty of businesses strive to align their operations with sustainability goals, the concept of ‘green culture’ has cropped up in all our vocabularies.
Breaking down behaviour change marketing.
It’s about encouraging positive change – change being the optimum word. Social marketing is more to do with making a difference for individuals, societies, communities, and organisations.