Laying strong foundations: The benefits of a full brand and marketing reset.
This blog explores why a full brand and marketing reset, grounded in behavioural science, helps organisations move from disconnected activity to a clear, consistent, and measurable system for long-term growth.
Why academic partnerships matter: Bridging industry expertise and university research.
This blog explores how MacMartin’s partnership with the University of Derby demonstrates the value of connecting research, education, and real-world practice to drive change.
How AI made strategy, not tactics, more important than ever.
This blog explores how AI transformed marketing in 2025. However, the most effective campaigns returned to fundamentals – strategy, behavioural insight and measurable impact.
Why productivity fails – and the five behavioural tactics that actually work.
In this blog, Anna shares how five evidence-based behavioural science tactics transformed her workday, reduced stress and helped her regain control without burning out.
MacMartin moves into the Cavendish Building: A new home for creativity grounded in behavioural science.
MacMartin has officially moved into the University of Derby’s new Cavendish Building – a space designed for collaboration, learning and impact.
Our new home brings us closer to the research, people and partnerships that shape our evidence-driven approach to creativity and behaviour change.
Embracing green culture: Make a change in your organisation.
The importance of environmental preservation cannot be overstated. It’s important because it impacts every single one of us and the place, we all call home.
So, as plenty of businesses strive to align their operations with sustainability goals, the concept of ‘green culture’ has cropped up in all our vocabularies.