Ways to Market Your Business Locally

7 Ways to Market Your Business Locally

As lockdown restrictions begin to ease across the UK, many businesses are once again rethinking their marketing strategy. Up until recently, we were targeting our efforts towards reaching a wider audience online. Now is the perfect time to refocus on ways to market your business locally. Here are some great ideas to help you connect with your community!

1. Get your business onto local directories

Promoting your business on local directories like Google My Business, Facebook, Yelp and more is one of the most important steps. When you do this, make sure your information is consistent across all platforms. Additionally, encourage your customers to leave reviews on local directories. Potential customers will be more inclined to get in touch and visit your business if they can see plenty of positive, recent reviews. Promoting yourself on local directories will also help with your SEO or search engine optimisation, making your business rank higher in search.

2. Post content for your local area

Blogging is a great way to help with SEO and you can target it to local audiences. Topics like local travel guides, reviews and more can be a great way to attract customers locally. Stay active on social media and be sure to use hashtags and content that is appealing to customers in your town, city or county. Get to know your local audience and find out the type of content they would find engaging.

3. Target local audiences

Change your marketing strategy to be more focused to local audiences. For example, select local audiences in your social media advertising. Don’t be afraid to be specific when narrowing down your audience. If you have selected the right demographic for your offering, this will likely lead to more engagement. Add location specific keywords in your website copy and use Google Trends to find out which keywords are more popular in your local area.

4. Build a mailing list

Email marketing is often overlooked, but it’s still one of the most effective marketing tools out there. You can build your email sign-ups by offering a discount code or a freebie when they sign up. This is a great way to stay in touch with your audience and keep them informed of your offers and what you are up to in your business. These reminders will keep you at the forefront of their mind when they venture out in their local area.

Ways to Market Your Business Locally

5. Implement loyalty and referral schemes

Customers who are emotionally connected to your brand have a lifetime value of four times the average customer. Loyalty and referral schemes is a great way to hone that emotional connection. When you are planning your offering, make sure that it is fun, enticing and, most importantly, offers a real value to your audience. Maybe they can collect discount codes or redeem offers. Maybe both the customer and their friend gets a freebie when they refer that friend. Whatever it is, it’s a great way to increase repeat business in your local area.

6. Use traditional marketing methods

Traditional marketing methods really work if you want to market your business locally. Getting an advert in the local paper or radio station is great for increasing visibility. Traditional marketing becomes way more accessible when you target your local area, as it’s much cheaper than trying to get on national tv or radio.

7. Get involved with your local community!

Last but by no means least, this is actually one of the best ways to market your business locally! Get involved with fundraisers, local markets and other events in your community. Putting a face to your name, getting to know people in your local area and being an active member of your community will hone that personal connection that drives people to support your business. It will also increase your visibility in your local area.

Do you want to improve your marketing strategy?

Marketing your business can seem like a daunting task that many push to the side for later. Let us take care of it for you! We are a friendly, affordable, full service marketing agency working with small and medium sized businesses on all of their marketing needs. Get in touch today!