Many of us are stuck for ideas on how to market our business and products even when we’ve launched and it’s already there. But how do you market something that doesn’t exist? Maybe you are planning to launch a business or maybe there is a service or product that is still in the making. Building up that excitement will get you off to a successful start as soon as you’re ready to go. Here are some pre-launch marketing ideas for your new venture!
Tell your story
In a world where we are inundated by so many faceless businesses trying to sell us something, your story matters. This is how you will connect with your audience and encourage them to come on the journey with you. What inspired you to start your business, launch a new product or service? What’s your backstory and what have you done before this? What’s your purpose, something that drives you to make a difference? Your values and personal experiences will resonate with your target audience and create anticipation for your launch.
Take them on a journey
Launching a business, product or service is an exciting and nerve racking time. While you may not be able to share the finished product just yet, there are plenty of things going on behind the scenes. So why not share them? It’s up to you how much of it you’d like to show other people, but it can be a great way to establish that personal connection with your audience. Anything from getting funding to deciding on your branding and so much more can make great marketing materials. You can even use your audience to bounce ideas off of. This way, you’ll ensure that these crucial decisions you make early on in your business will be appreciated by your ideal customer.
Assets to use in your pre-launch marketing
Just because your business or new venture hasn’t launched just yet, doesn’t mean there is nothing you can share in your marketing strategy! For example, if you’re in the process of building a new apartment complex, you will have CGI images and videos you can share with potential customers. You could introduce followers to your staff or share your logos, potential website designs and more. If you’re launching a new product, you will likely have product samples and teasers available to share, and you can even set up pre-orders once everything is finalised. This will give you an idea of potential stock quantities you’ll need and also give you a sense of financial security before you launch.
Are you about to launch something new? Get in touch!
Our friendly and knowledgeable team work with businesses at all stages. We can help you prepare for marketing your start-up and provide a solid strategy once you have launched, to support the longevity of your business. We cover all aspects of marketing, including content creation, graphic design, web design, SEO, email marketing and copywriting. This way, you can ensure your all-important business marketing is handled by a small team that cares about your success.
