Photography has become accessible to everyone. It is easier than ever to take a photo with your phone and upload it directly to your website. So why should you still use professional product photography services? These powerful statistics show just how important they can be for your business…
1. 90% of online buyers say that photo quality is the most important factor in an online sale (Justuno)
E-commerce is slowly taking over our high streets and, while it can be a great opportunity for business, it does mean that we can no longer see, touch or try on a product before purchase. That’s why your product photography needs to represent your items as well as possible. Good lighting, high resolution, a variety of angles will give your customers the best representation of your product. And the facts speak for themselves – almost all online buyers agree on the importance of photo quality.
On the left: professional product photography. On the right: quick snap with a phone.
2. Good product photography can increase your conversion rate by 30% (Splento)
Yet another reason to ensure your website has excellent quality images! Of course, photography on its own may not be the only deciding factor when making a sale, but it clearly has a high conversion rate. You could miss out on a significant number of purchases simply by having poor quality images. This does a disservice to your product, especially, after the time and effort you’ve invested to make it the best it can be.
3. Good product photography is 40% more likely to be shared from your social media accounts (Splento)
One of the best forms of marketing is word of mouth. If your product looks good on your website and social media pages, people are more likely to share it. This exposes you to a wider audience that you may not have reached before! And again, having those high quality images will result in a higher conversion rate from your new potential customers.
4. 50% of online shoppers say ‘large, high quality product images are more important than product information, description or even reviews.’ (Forbes)
We are visual creatures and, in today’s fast-paced world, you need to capture peoples’ attention right away. They may not have the time to read how amazing your product is, so you need images that make them stop and find out more. Once your audience has made that initial decision, they may do more research and look at the description, reviews and other info. But the first and most important step is a great visual.
5. Good product photography can be used in effective marketing strategy
Once you have professionally taken photographs, these can be reused in your marketing strategy! Anything from socials, email marketing, catalogues, adverts and more can benefit from eye-catching imagery. Great visuals solidify your branding message and create cohesive marketing materials. If you would like to find out more about our photography services at MacMartin, chat to us today. Our social media executive, Mimi, has an extensive experience in product photography and has helped a wide variety of businesses to promote their products – from face masks and jewellery to flooring and furniture! We offer a product photography service at our studio in the Midlands that is reasonably priced and stays true to your vision.