Why motivation isn’t enough: The science of “if–then” planning.

This article explores the behavioural science behind implementation intentions, or “if–then” planning, and why this simple technique can help people bridge the gap between intention and action.

MacMartin appointed to support Ministry of Defence campaign for LGBT veterans.

MacMartin has been appointed by the Ministry of Defence to develop a national campaign raising awareness of the LGBT Restorative Measures Schemes. The campaign aims to help eligible LGBT veterans access financial recognition and restorative measures available to those affected by the Armed Forces’ historic ban on LGBT personnel.

Why humans follow the crowd – even when we don’t realise it.

Why do people follow the crowd, even when they think they’re acting independently? This article explores the power of social proof, how social norms influence behaviour, and what organisations can learn when designing communications that inspire positive action.