How Psychology Shapes Effective Design: Turning Insight into Action
In this blog, our Creative Director, Claire, delves into the power of design psychology in creating marketing that moves people. She explores cognitive biases, designing for the brain, and the importance of real-world testing.
What to consider in smoking cessation marketing.
Smoking cessation marketing is no easy task. This blog explores the key things to consider when creating a smoking cessation campaign and the importance of learning from previous attempts, both successful and unsuccessful.
How To Craft Festive Copy That Shines This Christmas
Christmas is here, and for marketers, it’s the most wonderful, and busiest, time of the year. Crafting copy that stands out is no easy feat, but fear not! This blog is packed with top tips (and more than a few festive puns) to help you spread seasonal cheer while staying true to your brand voice.
The Benefits Of Using A Marketing Agency That Also Provides Marketing Training
MacMartin have acquired The Marketing and Leadership Academy (TMLA). In this blog, I discuss the benefits of an agency that also provides Marketing Training and how this partnership brings exciting new opportunities.
UX Design: The Importance Of The User Journey & My Top Tips
User Experience is what it feels like to use a website or app. The user journey of a website is vital to the success of a brand so we want to make sure visitors feel confident, in control and engaged when navigating our site – UX design is how you do that.
Sustainable Web Design: 3 Ways to Achieve a Low Carbon Website
It’s recently become apparent that if the internet was classed as its own country, it would be the 6th largest contributing country to climate change. Don’t worry though, we have ways you can help.