Violence Reduction Alliance
The VRA were developing new emotional regulation guidelines titled “Where Will It End?” and needed a compelling campaign to bring it to life. Our task was to craft a resonant brand and campaign that would not only reach the intended audience but inspire real, positive behavioural change.
How Psychology Shapes Effective Design: Turning Insight into Action
In this blog, our Creative Director, Claire, delves into the power of design psychology in creating marketing that moves people. She explores cognitive biases, designing for the brain, and the importance of real-world testing.
Midwinter Solutions
Midwinter Solutions are experts in sourcing and distributing for clinical trials, offering unrivalled experience in the industry. The Midwinter team came to us looking to refresh their brand to stand out in an industry dominated by stock imagery.
What to Consider in Smoking Cessation Marketing
Smoking cessation marketing is no easy task. This blog explores the key things to consider when creating a smoking cessation campaign and the importance of learning from previous attempts, both successful and unsuccessful.
How To Craft Festive Copy That Shines This Christmas
Christmas is here, and for marketers, it’s the most wonderful, and busiest, time of the year. Crafting copy that stands out is no easy feat, but fear not! This blog is packed with top tips (and more than a few festive puns) to help you spread seasonal cheer while staying true to your brand voice.
The Benefits Of Using A Marketing Agency That Also Provides Marketing Training
MacMartin have acquired The Marketing and Leadership Academy (TMLA). In this blog, I discuss the benefits of an agency that also provides Marketing Training and how this partnership brings exciting new opportunities.
Derventio Education
Derventio Education came to us to conduct a marketing audit in an effort to improve their marketing functions. We carried out the audit and are now working with the Derventio team to implement our recommendations.
YMCA Derbyshire
YMCA Derbyshire came to MacMartin with a request to carry out a user experience (UX) audit, then later a full website re-design to put our UX recommendations into practice with the aim of launching a new site with user experience at its core.
UX Design: The Importance Of The User Journey & My Top Tips
User Experience is what it feels like to use a website or app. The user journey of a website is vital to the success of a brand so we want to make sure visitors feel confident, in control and engaged when navigating our site – UX design is how you do that.
Sustainable Web Design: 3 Ways to Achieve a Low Carbon Website
It’s recently become apparent that if the internet was classed as its own country, it would be the 6th largest contributing country to climate change. Don’t worry though, we have ways you can help.