Christmas is here, and for marketers, it’s the most wonderful, and busiest, time of the year. Crafting Christmas copy that stands out is no easy feat, but fear not! This blog is packed with top tips to help you spread seasonal cheer while staying true to your brand voice.
(Warning: This blog contains an abundance of festive puns!)
The holiday season is officially here and as a Christmas enthusiast, I couldn’t be happier! For those of us in marketing, though, December is not just a time for festivities; it’s a month packed with deadlines and the annual challenge of making our messaging stand out amidst a blizzard of glittery, bauble-covered campaigns.
But here’s the good news: the festive season offers the perfect opportunity to infuse your copy with a little festive cheer. Over the past few weeks, we’ve been fine-tuning our own Christmas copy that is playful, whilst still delivering a message that not only resonates but also converts.
Below, I share our tried-and-tested tips to create copy that does all three…
Christmas is the perfect time to infuse some cheer into your messaging, but that doesn’t mean you should stray from your established brand personality. Whether your tone is playful, professional, or aspirational, maintain consistency in your voice while adding subtle holiday touches that feel organic to your brand. Think of it like decorating a tree: You’re adding festive elements, but the core structure (your brand voice) remains intact.
Why It Works: When your brand stays authentic but incorporates seasonal elements, it enhances your overall presence. Customers feel like they’re experiencing the spirit of the season without it feeling forced or out of character for your brand.
During Christmas, people seek connection, not just products. Successful holiday campaigns tap into this through storytelling; let’s be honest, we all knew the iconic John Lewis ads would come up at some point. Their adverts focus on love, generosity, and togetherness, themes that resonate with audiences year after year.
In fact, Marie Claire recently highlighted how this year’s John Lewis ad perfectly captured these emotions, reminding us why storytelling is such a cornerstone of effective holiday marketing.
Why It Works: Heartfelt storytelling fosters a deep emotional connection with your audience, making them feel that your brand truly understands what matters to them during the season. Amid the holiday noise, this genuine appeal helps your brand stand out and leaves a lasting impression.
During the festive season, people are looking for more than just a product — they’re looking for meaning, convenience, and inspiration. They’re juggling busy schedules, gift lists, and festive responsibilities. Shift your messaging away from hard-sell tactics and focus instead on how your product or service can make the season easier, more memorable, and more joyful. Christmas is a time when people crave warmth, connection, and experiences that add value to their lives.
Why It Works: Customers want to feel understood and supported. By addressing their needs and focusing on the value your product or service adds to their lives, you become part of the experience, rather than just another business vying for their attention.
During the holiday season, clarity is key. Shoppers are navigating crowded shops, overwhelming websites, and packed schedules. Keep your messaging clean and easy to understand so your audience doesn’t have to work hard to get the information they need. Whether you’re highlighting a special offer, deadline, or important information, clear communication will make it easier for your customers to act quickly and confidently.
Why It Works: The holiday season can feel chaotic (at least, it does for me!) Simple, straightforward messaging can help customers cut through the noise, leading them straight to what they need without any frustration.
While Christmas is naturally time-sensitive, it’s important to create urgency in a way that feels helpful, not rushed. People appreciate reminders about deadlines, shipping dates, and promotions, but nobody wants to feel pressured. Use language that makes customers feel like they’re getting the best deal and need to act quickly, but in a way that still feels friendly and supportive.
Why It Works: A helpful nudge to act quickly, especially when framed as a benefit, can encourage customers to make their decision without feeling overwhelmed or pushed into a purchase.
Christmas copy isn’t just about cramming in as much festive cheer as possible – it’s about crafting thoughtful messaging that feels warm, on-brand, and resonates with your audience. By striking the right balance, you can create campaigns that not only spread joy but also deliver measurable results.
Make sure to save this blog to inspire your Christmas copy next year…
To those who celebrate, we hope you have a lovely Christmas and we’ll see you in the New Year!
Winner of Best Small Business in the Rural Business Awards 2021
Finalist of Best Digital/Creative Upscaler in the Mainframe Awards 2021
Esme Wade Finalist of Apprentice of the Year in the Enterprising Women Awards 2022
Finalist of Small Business of the Year in the Chamber of Commerce Business Awards 2022
