Low Carbon Web Design

The internet currently emits more CO2 than worldwide air traffic. We can help you to reduce the carbon footprint of your website. We can design and develop a low carbon website that not only looks great but also reduces the impact on the environment.

The Purpose of Low Carbon Web Design

Low carbon website design is a vital aspect of creating a sustainable future for our planet. As a purposeful, committed, and ethical company, we understand the importance of reducing our carbon footprint and promoting sustainable digital practices.

One of the primary benefits of low carbon website design is reducing the amount of energy needed to run and maintain a website. This is achieved through various techniques such as using efficient coding, optimising images and videos, reducing downloads and reducing the number of third-party scripts as well as thoughtful planning and design. It is also a way to promote environmental responsibility and ethical business practices. By committing to reducing your carbon footprint, you can demonstrate your commitment to sustainability and inspire others to do the same. This can help to build trust and loyalty among customers and attract new business.

The Benefits of Low Carbon Web Design

Benefits to the planet

By reducing the energy consumption of a website, we reduce the amount of greenhouse gases emitted into the atmosphere and promote a more efficient use of the planet's finite resources.

Benefits to the user

In addition to reducing your carbon footprint, low carbon website design also promotes a more user-friendly experience. Websites that are designed to be energy-efficient and resource-efficient tend to load faster and be more responsive.

Benefits to SEO

With Google now taking into account user experience and page speed in their ranking calculations, having a low carbon website can also benefit your site’s rankings on search engines.

Our Low Carbon Web Design Method

We follow our tried and tested process of:

Phase 1

Research

Phase 2

Planning

Phase 3

Design

Phase 4

Build

Phase 5

Testing

Phase 6

Launch

Low Carbon Process

When creating a low carbon website, we will also do the following in addition to our standard web design process.

  • Define your sustainability/carbon goals at the beginning of the project.
  • Consider these goals during the design process to ensure they are at the heart of all decisions.
  • Regularly test the carbon emissions of each page throughout the build phase.
  • Provide a report on the carbon emissions of each page prior to launch.
  • Offer regular audits with recommendations to ensure your website remains low carbon.

Honest Added Value

Low carbon website design is a vital step in creating a sustainable future for our planet. We can reduce energy consumption, promote efficient use of resources, and improve the user experience, all while promoting environmental responsibility and ethical business practices.

Reducing the carbon footprint of the website and the company as a whole.

Improving the website’s performance and user experience by using energy-efficient technologies and design elements.

Promoting sustainable practices and behaviours to visitors.

Helping to create a positive brand image and reputation by communicating the company’s commitment to sustainability

The cost of a low carbon website varies depending on the size and complexity of the website, the technologies used, and the design elements implemented. Our pricing starts from around £5,000 for a simple small website and from £12,000 for more complex sites. We’d recommend you get in touch with us to discuss your project and to get an estimation of cost.

Depending upon size, complexity and required functionality of your website, a low carbon website project will usually take between 8 and 16 weeks from supply of website content to launch.
  1. Research: Defining the purpose and sustainability goals along with analysing any existing website activity and media assets.
  2. Planning: Mapping out the site, taking into consideration the user journey, optimising media files and keeping the carbon footprint as low as possible. Here, we will produce wireframes for sign off.
  3. Building: Measuring the carbon emissions of each page as it is created along with continuously testing and iterating the development to ensure it has the lowest emissions possible.
  4. Testing: Once built, we will follow our internal testing process and give you access to test yourself on our development server. We will also provide a report on the carbon emissions of each page.
  5. Launch: When the site is signed off, we will agree a launch date and schedule our post launch testing to ensure everything is working as it should in the live environment.
Best practices for creating a low-carbon website include using energy-efficient web hosting, optimising images and videos for faster loading times, reducing the use of plugins and third-party scripts, and utilising content delivery networks (CDNs) to reduce the distance data needs to travel.

Web hosting can be made more environmentally friendly by using renewable energy sources, using energy-efficient hardware, and implementing practices such as server virtualization and load balancing to reduce energy consumption. At MacMartin, our hosting packages are not only lightening fast and super secure, we use a UK datacentre running off 100% renewable energy. Take a look at our Green Web Hosting page for more details.

Website design can support a company’s overall sustainability efforts by educating visitors about environmental issues and solutions, promoting environmentally-friendly products and services, and communicating a company’s commitment to sustainability. You can also put your words into action by implementing energy-efficient practices in low carbon website design and web hosting.

Interested in what our clients have to say about us?

Get in touch

Is there scope to improve your carbon footprint?
Case Study

Every Action Counts

Every Action Counts is a behaviour change campaign with the Staffordshire Police, Fire and Crime Commissioner. Find out more about how we delivered this campaign successfully and the impact it has had on anti-social behaviour in the area.

View a marketing audit case study →

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