MacMartin have acquired The Marketing and Leadership Academy (TMLA). In this blog, I discuss the benefits of an agency that also provides Marketing Training and how this partnership brings exciting new opportunities.
You may have seen that MacMartin has recently acquired The Marketing and Leadership Academy (TMLA), the only accredited study centre in Derbyshire. This exciting partnership brings new opportunities, blending the strengths of both an award-winning marketing agency and a renowned qualification provider.
TMLA students will gain invaluable, real-world insights from MacMartin’s team of experienced marketers, while MacMartin will stay ahead of industry trends by incorporating the latest knowledge from TMLA. This synergy ensures that both TMLA students and MacMartin clients continuously benefit from the expertise shared between the two.
Though MacMartin and TMLA will remain separate entities, they will complement each other perfectly, fostering growth, innovation, and success for both clients and students. Below, I go into more detail about the benefits of this kind of partnership.
Industry-Accredited Expertise: As a Chartered Institute of Marketing (CIM) accredited training centre, we offer both marketing services and education recognised at the highest industry standards.
Continuous Knowledge Updates – CIM’s ever-evolving syllabus ensures that our team and clients are always equipped with cutting-edge marketing insights. This means our strategies are based on the most current practices.
Holistic Approach: We integrate practical agency experience with in-depth marketing education. By providing not only services but also knowledge, we enable our clients to understand the strategic rationale behind our decisions.
In-Depth Understanding: As a CIM provider, our team is not just familiar with industry trends but is responsible for teaching them. This constant engagement with the latest marketing theories and practices enriches the services we offer.
Credibility & Trust: Being a recognised study centre for CIM qualifications establishes credibility. Clients trust that we follow best practices and standards, knowing that our work is rooted in certified education.
Tailored Expertise: Our involvement with CIM allows us to apply academic frameworks, giving clients both practical and theoretical approaches to solving their marketing challenges.
As an agency, we handle real-time projects that give us hands-on experience. We translate this into our teaching, offering students real-world case studies and applications.
Our ongoing agency work ensures that TMLA students are learning the most relevant and actionable skills, based on the challenges businesses are currently facing.
Through the agency, we work with a wide array of clients and industries. This provides TMLA students with practical insights and potential networking opportunities that enhance their learning experience.
Agencies that provide both services and training understand not just the “how” but also the “why” behind marketing techniques. This comprehensive understanding allows for better decision-making and client outcomes.
Clients benefit from learning opportunities, becoming more educated about their own marketing needs. This makes collaborations more efficient and fosters long-term growth.
Being involved in education means we stay ahead of marketing trends, tools, and innovations – helping clients apply these in their campaigns.
Maximising ROI: By investing in both marketing strategies and training, businesses ensure that their teams have the skills to understand, implement, and sustain successful marketing campaigns.
Long-Term Growth: Training empowers businesses with the skills to manage ongoing marketing efforts in-house, while agency services provide the expertise needed for complex, larger-scale projects.
The partnership between MacMartin and TMLA will provide the unique advantage of combining practical marketing expertise with high-quality education. This synergy not only strengthens the outcomes we deliver to our clients, ensuring innovative and effective solutions, but also enriches the educational experience for TMLA students. This collaboration fosters a dynamic environment where both client results and student learning are continuously enhanced.
If you’re interested in enhancing your marketing strategy, reach out to learn how our services can support your goals!
Whether you’re just starting out in marketing or aiming to advance to the next level, explore TMLA’s CIM courses to take the next step in your marketing career.
Winner of Best Small Business in the Rural Business Awards 2021
Finalist of Best Digital/Creative Upscaler in the Mainframe Awards 2021
Esme Wade Finalist of Apprentice of the Year in the Enterprising Women Awards 2022
Finalist of Small Business of the Year in the Chamber of Commerce Business Awards 2022
