Behind the Science of Behaviour Change
We’re diving into the fascinating world where behavioural science meets marketing. Prepare to be enlightened about the science of behaviour change and the tactics that drive its success in socially conscious marketing campaigns. We’ll explore the scientifically proven strategies that make us click, change, and make a positive impact.
Embracing Green Culture: Make a Change in your Organisation
The importance of environmental preservation cannot be overstated. It’s important because it impacts every single one of us and the place, we all call home. So, as plenty of businesses strive to align their operations with sustainability goals, the concept of ‘green culture’ has cropped up in all our vocabularies.
Sensitive Marketing: Ways to Keep Your Campaigns Ethical
When it comes to behaviour change marketing, we are often working with sensitive topics. These topics require a delicate approach to ensure that the message is conveyed appropriately and effectively.
Establish your Brand: How to Master Your Brand Voice
Your brand voice serves as the cornerstone of your organisation’s identity, acting as a powerful tool to connect with your target audience.
Driving Positive Change with Sustainable Website Design
As many of you will know, I am super passionate about the power of digital platforms to transform businesses and drive growth. However, as the world grapples with pressing environmental challenges, it has become crucial for MacMartin to address the sustainability aspect of our work.
Unlocking the Power of Brand Psychology
Brand psychology encompasses how your brand makes people feel and act. So, getting it right is essential.
Breaking down behaviour change marketing
It’s about encouraging positive change – change being the optimum word. Social marketing is more to do with making a difference for individuals, societies, communities, and organisations.
YMCA Derbyshire Safer Choices Campaign
The YMCA Derbyshire Safer Choices campaign is a sexual health project funded by Public Health England around safer choices for young people with regard to sexual health and safe relationships. Find out more about our involvement and impact on this project.
Incite Action and Reshape Attitudes with Behaviour Change Campaigns
At MacMartin, we are really passionate about human behaviour – particularly when it comes to marketing, so you’ve come to the right place to read up on it.
Sustainable Web Design: 3 Ways to Achieve a Low Carbon Website
It’s recently become apparent that if the internet was classed as its own country, it would be the 6th largest contributing country to climate change. Don’t worry though, we have ways you can help.