Behind the Science of Behaviour Change

science of behaviour change

We’re diving into the fascinating world where behavioural science meets marketing. Prepare to be enlightened about the science of behaviour change and the tactics that drive its success in socially conscious marketing campaigns. We’ll explore the scientifically proven strategies that make us click, change, and make a positive impact.

Embracing Green Culture: Make a Change in your Organisation

Maisie at her desk with a plant in the foreground of the photo.

The importance of environmental preservation cannot be overstated. It’s important because it impacts every single one of us and the place, we all call home. So, as plenty of businesses strive to align their operations with sustainability goals, the concept of ‘green culture’ has cropped up in all our vocabularies.

Driving Positive Change with Sustainable Website Design

Anna and Claire working on sustainable website design.

As many of you will know, I am super passionate about the power of digital platforms to transform businesses and drive growth. However, as the world grapples with pressing environmental challenges, it has become crucial for MacMartin to address the sustainability aspect of our work.