MacMartin produces fire safety film rooted in the psychology of anticipated regret.
MacMartin has created a new fire safety campaign for Derventio Housing Trust, applying behavioural science principles to encourage safer behaviours around e-scooters and e-bikes in supported housing.
Why the fear of future regret can change behaviour today.
This blog explores the psychology of anticipated regret and how imagining future consequences can motivate meaningful behaviour change today.
Laying strong foundations: The benefits of a full brand and marketing reset.
This blog explores why a full brand and marketing reset, grounded in behavioural science, helps organisations move from disconnected activity to a clear, consistent, and measurable system for long-term growth.
Why academic partnerships matter: Bridging industry expertise and university research.
This blog explores how MacMartin’s partnership with the University of Derby demonstrates the value of connecting research, education, and real-world practice to drive change.
Good copy isn’t enough: The behavioural science behind words that work.
Clear, creative copy builds credibility – but it doesn’t automatically change behaviour. This blog explores how behavioural science helps organisations move from awareness to action.
How AI made strategy, not tactics, more important than ever.
This blog explores how AI transformed marketing in 2025. However, the most effective campaigns returned to fundamentals – strategy, behavioural insight and measurable impact.
Why productivity fails – and the five behavioural tactics that actually work.
In this blog, Anna shares how five evidence-based behavioural science tactics transformed her workday, reduced stress and helped her regain control without burning out.
Turning theory into action: MacMartin launches groundbreaking research to strengthen behaviour change campaigns.
MacMartin has secured government funding to launch a ground-breaking research project that closes the gap between behavioural science theory and creative execution.
MacMartin moves into the Cavendish Building: A new home for creativity grounded in behavioural science.
MacMartin has officially moved into the University of Derby’s new Cavendish Building – a space designed for collaboration, learning and impact.
Our new home brings us closer to the research, people and partnerships that shape our evidence-driven approach to creativity and behaviour change.
Shaping organisational culture from the inside out.
This blog explores how organisational culture can be shaped intentionally through behaviourally informed internal communications.
By applying behavioural science models such as COM-B and APEASE, organisations can identify barriers to change, enable action, and foster trust, inclusion, and wellbeing.