What to consider in smoking cessation marketing.
Smoking cessation marketing is no easy task. This blog explores the key things to consider when creating a smoking cessation campaign and the importance of learning from previous attempts, both successful and unsuccessful.
Addressing sensitive topics through behaviour change marketing.
At MacMartin, we specialise in creating compelling campaigns that break down the communicative barriers often brought on by sensitive topics and work to drive meaningful changes in behaviour.
A practical guide to tackling anti-social behaviour: Tried and tested strategies.
Tackling anti-social behaviour requires a multifaceted approach that goes beyond traditional law enforcement; at MacMartin we specialise in creating, and implementing, behaviour change campaigns that tackle negative behaviours and drive positive change.
However, we know there’s also a need for that human touch in the fight against anti-social behaviour.
Behind the science of behaviour change.
We’re diving into the fascinating world where behavioural science meets marketing. Prepare to be enlightened about the science of behaviour change and the tactics that drive its success in socially conscious marketing campaigns.
We’ll explore the scientifically proven strategies that make us click, change, and make a positive impact.
Embracing green culture: Make a change in your organisation.
The importance of environmental preservation cannot be overstated. It’s important because it impacts every single one of us and the place, we all call home.
So, as plenty of businesses strive to align their operations with sustainability goals, the concept of ‘green culture’ has cropped up in all our vocabularies.
Breaking down behaviour change marketing.
It’s about encouraging positive change – change being the optimum word. Social marketing is more to do with making a difference for individuals, societies, communities, and organisations.
Incite action and reshape attitudes with behaviour change campaigns.
At MacMartin, we are really passionate about human behaviour – particularly when it comes to marketing, so you’ve come to the right place to read up on it.
How to market your new website: Top 10 tips.
So, you have created your stunning new website – it looks great and works perfectly, but it isn’t driving any meaningful traffic!
That is because people don’t know about it yet and it needs to be properly promoted. Here are our top 10 tips on how to market your new website.