As an award-winning marketing communications & design agency, we incite change through purposeful communication utilising our specialist branding and marketing services with a committed, conscious and commercial approach.
We have big ideas, creative brains and a passion for behavioural science. We help organisations to create health, social and environmental change campaigns, aimed at changing the behaviour and attitudes for the good of society.
We have big ideas, creative brains and a passion for behavioural science. We help organisations to create health, social and environmental change campaigns, all aimed at changing the behaviour and attitudes of the target audience for good. Here is a little more about what we can do to help your campaign succeed, in ways which mean more to you than financial gain.
Members of the Market Research Society (MRS), we utilise scientific research methods and behavioural insights to better understand existing behaviour and how to incite desired behaviours within your community.
With the information gained from research and behavioural insights, our senior marketing and communications team will create a purposeful strategy to achieve the desired results, and your dedicated campaign manager will co-ordinate, co-create and oversee the entire campaign process.
With an in-house team of designers, copywriters and paid media specialists, we can bring your campaign to life; creating impactful visuals, compelling content and ensuring optimal reach to your intended audience.
Understanding the impact of a campaign is essential to asses financial and social value, as well as efficacy for future learning. We can provide both digital evaluations and full independent evaluations.
We take the time to really understand your organisation, your objectives and your target audience. We apply our expertise in marketing and design, backed by research, data and behavioural science, to every campaign.
Every campaign that we work on is continuously evaluated. We’re not afraid to change course if it helps to reach your goals.
When MacMartin took ownership of The Marketing and Leadership Academy (TMLA), its outdated brand no longer reflected the energy, expertise, and learner-focused experience we offered. Learn how we redefined its positioning, voice, and visual identity, resulting in a bold, confident brand that resonates with students, differentiates in a crowded market, and drives measurable growth.
At MacMartin, we are really passionate about human behaviour – particularly when it comes to marketing, so you’ve come to the right place to read up on it.
We want to make a difference. Your goals are at the heart of our services. Every campaign move made is a purposeful and strategic one; designed to incite desired behaviours.
We will do what it takes to provide you, your stakeholders and the wider community with the best possible experience.
We are honest and make ethical decisions in the best interest of you and society as a whole. We don’t gamble with your reputation.
This blog explores how organisational culture can be shaped intentionally through behaviourally informed internal communications. By applying behavioural science models such as COM-B and APEASE, organisations can identify barriers to change, enable action, and foster trust, inclusion, and wellbeing.
To create meaningful and lasting change through marketing, it’s essential to understand how human psychology influences decision-making. In this blog, our Behaviour Change expert, Anna, delves into five powerful psychological biases that marketers can ethically apply to drive engagement, influence behaviour, and maximise impact – without compromising integrity.
At MacMartin, we believe that powerful branding happens when copywriting and design work together in harmony. In this blog, our Graphic Designer, Sarah, and our Copywriter, Emily, explore how tone of voice and visual identity align to create a lasting impression.
