UX Design: The Importance Of The User Journey & My Top Tips
User Experience is what it feels like to use a website or app. The user journey of a website is vital to the success of a brand so we want to make sure visitors feel confident, in control and engaged when navigating our site – UX design is how you do that.
Embracing Green Culture: Make a Change in your Organisation
The importance of environmental preservation cannot be overstated. It’s important because it impacts every single one of us and the place, we all call home. So, as plenty of businesses strive to align their operations with sustainability goals, the concept of ‘green culture’ has cropped up in all our vocabularies.
Driving Positive Change with Sustainable Website Design
As many of you will know, I am super passionate about the power of digital platforms to transform businesses and drive growth. However, as the world grapples with pressing environmental challenges, it has become crucial for MacMartin to address the sustainability aspect of our work.
Unlocking the Power of Brand Psychology
Brand psychology encompasses how your brand makes people feel and act. So, getting it right is essential.
Cookie Consent: How you can Implement Data Tracking Legally
Cookies. Whether you love them or hate them, they are necessary for your website if you are implementing data tracking on your website visitors.
Dark UX Tactics
We’re taking a peek at the dark underbelly of web design so that you can make sure you aren’t utilising dark UX tactics to the detriment of your carefully curated brand image.
