UX Design: The Importance Of The User Journey & My Top Tips

UX Design on Tablet

User Experience is what it feels like to use a website or app. The user journey of a website is vital to the success of a brand so we want to make sure visitors feel confident, in control and engaged when navigating our site – UX design is how you do that.

Embracing Green Culture: Make a Change in your Organisation

Maisie at her desk with a plant in the foreground of the photo.

The importance of environmental preservation cannot be overstated. It’s important because it impacts every single one of us and the place, we all call home. So, as plenty of businesses strive to align their operations with sustainability goals, the concept of ‘green culture’ has cropped up in all our vocabularies.

Driving Positive Change with Sustainable Website Design

Anna and Claire working on sustainable website design.

As many of you will know, I am super passionate about the power of digital platforms to transform businesses and drive growth. However, as the world grapples with pressing environmental challenges, it has become crucial for MacMartin to address the sustainability aspect of our work.

Dark UX Tactics

Dark UX

We’re taking a peek at the dark underbelly of web design so that you can make sure you aren’t utilising dark UX tactics to the detriment of your carefully curated brand image.