Turning local insight into safer communities.
Partner
Campaign
Community. Responsibility. Action.
Anti-social behaviour affects how safe people feel – not just where they live, but how they use shared spaces.
We developed an anti-social behaviour campaign, ‘Every Action Counts’, with Staffordshire’s Police, Fire and Crime Commissioner to address anti-social behaviour across the county, while reassuring communities that action was being taken.
The aim:
Support better behaviour, encourage reporting, and make expectations clear -locally.
- The challenge
One county. Different challenges.
Anti-social behaviour wasn’t showing up in the same way everywhere.
What was happening in Burton-upon-Trent looked different to Stafford, Newcastle-under-Lyme, or Hanley & Etruria.
Working closely with Staffordshire Police, local councils, and businesses, we built a detailed picture of:
- Where issues were occurring
- Who was affected
- What behaviours need to be addressed
- How reporting already worked locally
This insight shaped everything that followed.
- The strategy
Local problems need local responses.
Rather than rolling out a single message county-wide, we developed a flexible anti-social behaviour campaign framework -allowing messaging, reporting details, and emphasis to be tailored by area.
At its core, we focused the campaign on four priorities:
- Encouraging reporting
- Discouraging anti-social behaviour
- Increasing understanding of ASB and PSPOs
- Making consequences clear and visible
One campaign name.
Multiple targeted interventions.
- The output
01.
A connected campaign system
We produced twelve locally adapted campaigns working together under the Every Action Counts banner.
Emotion-led behaviour prompts
Clear, practical reporting guidance
Education around PSPO’s
Daytime and night-time messaging
- The channels
Seen where behaviour happens.
We delivered campaigns across:
- Bus stops, posters, digital screens, flyers and postcards
- Paid and organic social media
- Stakeholder toolkits
- A dedicated campaign website
We chose each channel to meet people in the spaces where behaviour -and decision-making-takes place.
- The impact
Confidence at community level.
- Reporting information delivered to 5,000+ households
- The Proud Campaign reached over 1 million people across Staffordshire
- Neighbourhood reporting materials seen by ~450,000 people
- The ASB reporting portal became the most clicked page on the campaign website
- Local businesses reported a noticeable reduction in anti-social behaviour
More awareness.
More reporting.
More confidence at community level.
Why it worked.
Because it respected place.
The campaign didn’t rely on generic warnings or enforcement-heavy language.
It used local insight, emotional relevance, and clear information to support better choices -and easier action.
Designed to discourage harm.
Built to empower communities.
What we did.
- Behavioural insight & campaign strategy
- Localised messaging frameworks
- Creative concept development
- Multi-channel campaign delivery
- Stakeholder and partner toolkits