Back to Basics: Why Debranding is the New Rebranding
It’s incredibly important to ensure your business remains relevant by continually developing your brand identity to reflect current trends and values. Read more about debranding in our blog.
Cookie Consent: How you can Implement Data Tracking Legally
Cookies. Whether you love them or hate them, they are necessary for your website if you are implementing data tracking on your website visitors.
How to Boost your Email Signups
It’s no secret that email marketing isn’t going anywhere anytime soon. As a business, a long mailing list is essentially a captive audience who you know are interested in your brand. We’ve put together a few pointers so you can ensure your mailer game is as strong as it can be.
Join Our Team | Careers at MacMartin
Would you like to be a part of our incredible marketing and design team? MacMartin are an award winning, full service marketing & design agency based in the beautiful village of Church Broughton in Derbyshire. We are an honest, forward thinking and friendly company, helping businesses to thrive through marketing. All of our employees have the […]
Dark UX Tactics
We’re taking a peek at the dark underbelly of web design so that you can make sure you aren’t utilising dark UX tactics to the detriment of your carefully curated brand image.
The Value of Private Social Media in Marketing
We talk at length about organic reach declining across social media platforms. So, is there value in private social media? And how can you implement it in your marketing? Creating a private social media community can be an effective way to cultivate a sense of ‘exclusivity’, add another income stream to your business and maintain […]
MacMartin wins the Midlands Rural Business Award
We are delighted to have been named one of the best rural businesses in the UK after winning a regional Rural Business Award. MacMartin was named ‘Best Small Business’ at the Midlands regional finals of the Rural Business Awards in partnership with Amazon, which took place virtually this year. We will now go on to […]
Facebook Down: Marketing During Social Media Outage
Earlier this week, we were struck by a major social media outage. Facebook, Instagram and WhatsApp were unavailable for hours, causing disruptions to businesses as well as our casual daily scroll. All three platforms, owned by Facebook were out for a total of 6 hours and during this time we were unable to run ads […]
How We Create a Successful Marketing Strategy
Every time we take on a new client, our first order of business is to create an effective and well-researched marketing strategy. Instead of just shooting in the dark to see what sticks, we take the time to understand your business goals, your marketing goals and undertake the necessary research to create a bulletproof marketing […]
Choosing the Right Social Media Platform for Business
There are hundreds of social media platforms to choose from, so it can be tricky to identify the right social media platform for business! Often, the temptation is to sign yourself up to as many as possible. Instagram, TikTok, Facebook, LinkedIn, YouTube – anything goes, as long as your brand is out there. This is […]