A marketing audit provides a strong understanding and fresh perspective of your business.
A marketing audit is designed for business owners, directors, and marketing managers to think about their marketing strategy in a different way.
Organisations are continually adapting, but how often do you stop to analyse your marketing strategy? Marketing can be costly, so it’s important to review regularly. MacMartin’s senior marketing strategists work purposefully with you and your team to ensure you are making the most of your marketing potential. An external partner’s view can take your marketing to the next level.
Our senior strategists will analyse your marketing activities, undertake research, and present their professional recommendations.
What’s included in a MacMartin Marketing Audit?
Once we have presented your marketing audit report, you will have a clearer idea of where your strengths/weaknesses lie, and what you need to do next to reach your goals. Not only will the report help you to take those next steps, but the process also provides you with a strong understanding and fresh perspective of your business.
Whether you are a private company, public sector or a third sector organisation, it is likely that you would benefit from a marketing audit. If, as a company, you are spending more than £10,000 per year on marketing (including marketing employees), it’s important that you review your marketing strategy regularly with an audit.
This varies dependent upon the size of your business and the depth of audit required. As a guide, you could expect an audit to take 3-7 days (over a period of 4-6 weeks from initial meeting). This will cost from £1,800 as a one-off fee. All full reports and research will be handed to the client.
After our initial discussion, we will book in a discovery meeting. This meeting will likely be a half day session, and is a chance for our strategists to ask many probing questions within the discovery phase of the process. We will then undertake research both manually, and utilising analysis software to prepare a big picture of your current marketing activities and competitors. Our strategists will then work with the wider team to identify opportunities. A report and plan will be written up and presented to you (usually in person).
Interested in what our clients have to say about us?
The YMCA Derbyshire Safer Choices campaign is a sexual health project funded by Public Health England around safer choices for young people with regard to sexual health and safe relationships. Find out more about our involvement and impact on this project.
Through research, strategy, media and creative, we can implement behaviour change marketing to reach the right people with impactful messaging to elicit the desired result.
Our marketing consultancy services are designed for marketing leaders or business owners to access the answers to burning questions, solve those technical problems or simply free up some space in your brain.
We can work closely with your team as a dedicated marketing strategy agency to build a robust, yet agile marketing plan in line with our audit findings.
Through research, strategy, media and creative, we can implement behaviour change marketing to reach the right people with impactful messaging to elicit the desired result.
Our marketing consultancy services are designed for marketing leaders or business owners to access the answers to burning questions, solve those technical problems or simply free up some space in your brain.
We can work closely with your team as a dedicated marketing strategy agency to build a robust, yet agile marketing plan in line with our audit findings.
Winner of Best Small Business in the Rural Business Awards 2021
Finalist of Best Digital/Creative Upscaler in the Mainframe Awards 2021
Esme Wade Finalist of Apprentice of the Year in the Enterprising Women Awards 2022
Finalist of Small Business of the Year in the Chamber of Commerce Business Awards 2022
