Marketing Audit

A marketing audit provides a strong understanding and fresh perspective of your business.

The Purpose of a Marketing Audit

A marketing audit is designed for business owners, directors, and marketing managers to think about their marketing strategy in a different way.

Organisations are continually adapting, but how often do you stop to analyse your marketing strategy? Marketing can be costly, so it’s important to review regularly. MacMartin’s senior marketing strategists work purposefully with you and your team to ensure you are making the most of your marketing potential. An external partner’s view can take your marketing to the next level.

Our senior strategists will analyse your marketing activities, undertake research, and present their professional recommendations.

Our Marketing Audit Method

What’s included in a MacMartin Marketing Audit?

How are your competitors performing? How much do your competitors spend on Google Ads? What marketing strategies are your competitors implementing?  How is your competitors social media performing? How healthy is your website? How could you improve your online presence? What’s working and what isn’t? And why might this be? Who are your audience? And where are they?  What do your audience like/dislike?  How does your audience like to be communicated with? What are your future business plans?

Phase 1


Phase 2


Phase 3


A Few Marketing Audit Questions

Honest Added Value

Once we have presented your marketing audit report, you will have a clearer idea of where your strengths/weaknesses lie, and what you need to do next to reach your goals. Not only will the report help you to take those next steps, but the process also provides you with a strong understanding and fresh perspective of your business.

Whether you are a private company, public sector or a third sector organisation, it is likely that you would benefit from a marketing audit. If, as a company, you are spending more than £10,000 per year on marketing (including marketing employees), it’s important that you review your marketing strategy regularly with an audit.

This varies dependent upon the size of your business and the depth of audit required. As a guide, you could expect an audit to take 3-7 days (over a period of 4-6 weeks from initial meeting). This will cost from £1,800 as a one-off fee. All full reports and research will be handed to the client.

After our initial discussion, we will book in a discovery meeting. This meeting will likely be a half day session, and is a chance for our strategists to ask many probing questions within the discovery phase of the process. We will then undertake research both manually, and utilising analysis software to prepare a big picture of your current marketing activities and competitors. Our strategists will then work with the wider team to identify opportunities. A report and plan will be written up and presented to you (usually in person).

Interested in what our clients have to say about us?

Get in touch

Giving you one less thing to worry about...

We Would Also Recommend...

We Would Also Recommend...