Organic reach is declining across all social media platforms. If you are posting to your audience and achieving a disproportionately small amount of likes and comments, you are not alone! This is something that users are particularly experiencing on Facebook, however, it happens on other platforms too. Here are some useful steps to increase your organic reach.
Develop a content strategy
Developing a content strategy is at the heart of all of our social media marketing decisions. We perform thorough research to understand your audience, which platforms they use and the content they engage with. From here, we can create posts that align with your business goals, instead of blindly posting on all social media platforms to see what happens. Developing a content strategy also includes getting to know your preferred platforms and how to optimise your content to make the most of it.
Focus on value
Why should people come back to your page, turn on notifications for your posts and watch your stories? Focus on the value you provide, whether that’s entertainment, useful information, great deals or more. While people may not catch everyone’s posts, they will make an effort to see your content if they know it provides consistent value. And don’t forget to remind them to follow and subscribe to your content! You’ll be surprised to see that little prompts like these can go a long way in growing your audience.
If you can, avoid using stock images, impersonal graphics and language. Connect with your audience on a personal level by showing yourself, your business and speaking honestly. Another great way to do that is by using user generated content made by your customers, which can be really effective in building your reputation. Avoid cold sales talk and find the topics your audience really resonates with and build your content around that.
Engage in conversations
Respond to your comments fast and often, create polls and discussions on your stories and engage with other accounts on social media. Organic reach might be down, but the algorithm favours accounts that retain users on the platform for longer. Not to mention, it’s a great way to get to know your audience and form meaningful relationships with them, which will help to grow a loyal customer base. Comments, polls and questions can also help to identify new opportunities for your business as you understand your clients and their needs better.
Collaborating with other businesses and social media accounts will expose you to new audiences and drive traffic to your profile. Find creators who share your values and have a similar target audience as yourself for the most effective collabs. Or, try remixing Instagram reels and TikTok content for easy ways to connect with others!
Increase your organic reach with MacMartin
We will help you navigate the constantly changing algorithm and form a lasting relationship with an engaged audience! With thorough research and individual approach, we can create solid strategies to support the growth of your business and online presence. Contact our friendly team of experts today and find out more about our marketing packages…