Our latest design and marketing news.
Smoking cessation marketing is no easy task. This blog explores the key things to consider when creating a smoking cessation campaign and the importance of learning from previous attempts, both successful and unsuccessful.
Christmas is here, and for marketers, it’s the most wonderful, and busiest, time of the year. Crafting copy that stands out is no easy feat, but fear not! This blog is packed with top tips (and more than a few festive puns) to help you spread seasonal cheer while staying true to your brand voice.
We’re excited to introduce Blueprint, a new service from MacMartin. This custom, six-month program is crafted to either overhaul your existing marketing strategy or launch an entirely new approach.
MacMartin have acquired The Marketing and Leadership Academy (TMLA). In this blog, I discuss the benefits of an agency that also provides Marketing Training and how this partnership brings exciting new opportunities.
Video is a unique and engaging way to communicate brand stories and complex messages, offering authenticity and building deeper emotional connections with the audience. The blog explains why video is so impactful, highlighting its ability to educate, evoke emotions, and humanise brands. It discusses the importance of using video strategically within marketing campaigns, balancing video with other content like text and imagery to create a cohesive strategy.
In today’s competitive landscape, marketing and communications professionals are constantly seeking ways to connect more effectively with their audiences. Enter behavioural science. By understanding the underlying motivations, biases, and triggers that drive behaviour, marketers can craft strategies that not only capture attention but also inspire meaningful action.
User Experience is what it feels like to use a website or app. The user journey of a website is vital to the success of a brand so we want to make sure visitors feel confident, in control and engaged when navigating our site – UX design is how you do that.
This International Women’s Day, we’re celebrating some of the incredible organisations that we are fortunate enough to work with, and shining a light on the important work that they’re doing to support and change the lives of women in our local communities.
We’re proud to announce the launch of the Derby Changemakers Project, a powerful new collaboration with local organisations and businesses to support vital campaigns across the county.
Winner of Best Small Business in the Rural Business Awards 2021
Finalist of Best Digital/Creative Upscaler in the Mainframe Awards 2021
Esme Wade Finalist of Apprentice of the Year in the Enterprising Women Awards 2022
Finalist of Small Business of the Year in the Chamber of Commerce Business Awards 2022
