Creating a Unique Selling Point (USP) – How Do You Differentiate from your Competitors?
At MacMartin, we have helped many businesses attract more clients and drive their companies forward through help of expert digital marketing and professional web design. One of the strongest marketing assets each business has is their USP (Unique Selling Point). This will be the one or a few aspects of your company that will set […]
iOS 14: How it Can Help You Be More Productive in Business
Earlier this month, Apple launched their new operating system for iPhone, iPad and Apple Watch – iOS 14. While some users are hesitant to try new operating systems straight after launch, as they can be a little buggy at first, we would certainly encourage you to take advantage of some of the exciting iOS 14 productivity features Apple […]
5 Marketing Tips for Education
The global education market is on a rise and we are now seeing much more diversity in education provision from the traditional model of schools and universities to a whole host of online courses and one to one teaching and mentoring. As the education market grows more saturated, it’s more important than ever for educators […]
How to Create a Successful Back to School Marketing Campaign
Back to school is one of the biggest sales events of the year. It speaks to a large target market from pre-schoolers to university students and parents. It is the perfect opportunity for you to jump on the trend and think of promotions that will appeal to your audience specifically. Here are some pointers that […]
Your Website Checklist: 10 Website Must Haves in 2020
Your website is one of the first interactions potential clients and customers will have with your brand. It is an asset of your business that is open and available to use 24/7, so if your website isn’t working for you, it’s time to re-evaluate its design and turn it into a platform that entices your […]