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Our latest design and marketing news.

Research for Marketing Purposes: Staying Ahead of the Game

In today’s fast-paced business world, running a successful marketing campaign can be challenging. Grabbing the attention of consumers or your chosen audience is no easy feat, so it’s essential to have a deep understanding of who you are targeting and the market.

science of behaviour change

Behind the Science of Behaviour Change

We’re diving into the fascinating world where behavioural science meets marketing. Prepare to be enlightened about the science of behaviour change and the tactics that drive its success in socially conscious marketing campaigns. We’ll explore the scientifically proven strategies that make us click, change, and make a positive impact.

Maisie at her desk with a plant in the foreground of the photo.

Embracing Green Culture: Make a Change in your Organisation

The importance of environmental preservation cannot be overstated. It’s important because it impacts every single one of us and the place, we all call home. So, as plenty of businesses strive to align their operations with sustainability goals, the concept of ‘green culture’ has cropped up in all our vocabularies.

Directors, Claire (left) and Anna (right).

Sensitive Marketing: Ways to Keep Your Campaigns Ethical

When it comes to behaviour change marketing, we are often working with sensitive topics. These topics require a delicate approach to ensure that the message is conveyed appropriately and effectively.

Anna and Claire working on sustainable website design.

Driving Positive Change with Sustainable Website Design

As many of you will know, I am super passionate about the power of digital platforms to transform businesses and drive growth. However, as the world grapples with pressing environmental challenges, it has become crucial for MacMartin to address the sustainability aspect of our work.

Marketing executives, Maisie and Chelsie, at their desks working on behaviour change marketing.

Breaking down behaviour change marketing

It’s about encouraging positive change – change being the optimum word. Social marketing is more to do with making a difference for individuals, societies, communities, and organisations.