Our latest design and marketing news.
When it comes to behaviour change marketing, we are often working with sensitive topics. These topics require a delicate approach to ensure that the message is conveyed appropriately and effectively.
Your brand voice serves as the cornerstone of your organisation’s identity, acting as a powerful tool to connect with your target audience.
As many of you will know, I am super passionate about the power of digital platforms to transform businesses and drive growth. However, as the world grapples with pressing environmental challenges, it has become crucial for MacMartin to address the sustainability aspect of our work.
Brand psychology encompasses how your brand makes people feel and act. So, getting it right is essential.
It’s about encouraging positive change – change being the optimum word. Social marketing is more to do with making a difference for individuals, societies, communities, and organisations.
At MacMartin, we are really passionate about human behaviour – particularly when it comes to marketing, so you’ve come to the right place to read up on it.
It’s recently become apparent that if the internet was classed as its own country, it would be the 6th largest contributing country to climate change. Don’t worry though, we have ways you can help.
Following the social media explosion that was TikTok, rival platforms, such as Instagram, have aimed to keep up and compete. However, Instagram now seems to indicate it hasn’t quite lived up to expectations in its attempt to step out its lane.
Using ChatGPT can be a godsend for quick results, but whilst it has its benefits, it also has its flaws.
Winner of Best Small Business in the Rural Business Awards 2021
Finalist of Best Digital/Creative Upscaler in the Mainframe Awards 2021
Esme Wade Finalist of Apprentice of the Year in the Enterprising Women Awards 2022
Finalist of Small Business of the Year in the Chamber of Commerce Business Awards 2022
