The Marketing and Leadership Academy
When MacMartin took ownership of The Marketing and Leadership Academy (TMLA), its outdated brand no longer reflected the energy, expertise, and learner-focused experience we offered. Learn how we redefined its positioning, voice, and visual identity, resulting in a bold, confident brand that resonates with students, differentiates in a crowded market, and drives measurable growth.
Birmingham City Council
Birmingham City Council (BCC) came to us to create a public health campaign designed to increase awareness and testing for Hepatitis B, Hepatitis C, and Tuberculosis (TB) among at-risk communities. In partnership with BCC, we developed an integrated, behaviour change-driven strategy that tackled stigma and language barriers while motivating action.
The Power Of Storytelling Through Video In Marketing
Video is a unique and engaging way to communicate brand stories and complex messages, offering authenticity and building deeper emotional connections with the audience. The blog explains why video is so impactful, highlighting its ability to educate, evoke emotions, and humanise brands. It discusses the importance of using video strategically within marketing campaigns, balancing video with other content like text and imagery to create a cohesive strategy.
The Benefits Of Utilising Behavioural Science In Marketing And Communications
In today’s competitive landscape, marketing and communications professionals are constantly seeking ways to connect more effectively with their audiences. Enter behavioural science. By understanding the underlying motivations, biases, and triggers that drive behaviour, marketers can craft strategies that not only capture attention but also inspire meaningful action.
Our Organisations Going Above And Beyond For Women’s Safety This International Women’s Day
This International Women’s Day, we’re celebrating some of the incredible organisations that we are fortunate enough to work with, and shining a light on the important work that they’re doing to support and change the lives of women in our local communities.
Derby Changemakers: Uniting To Protect Women and Girls from Violence
We’re proud to announce the launch of the Derby Changemakers Project, a powerful new collaboration with local organisations and businesses to support vital campaigns across the county.
Transformative Marketing: Addressing Violence Against Women Through Behaviour Change
In this blog, we’ll outline the behaviours that can contribute towards violence against women, and explore how behaviour change marketing can catalyse a transformation of the societal norms that perpetuate violence.
Addressing Sensitive Topics Through Behaviour Change Marketing
We specialise in creating campaigns that break down barriers brought on by sensitive topics and work to drive meaningful changes in behaviour.
Every Action Counts
Every Action Counts is a behaviour change campaign with the Staffordshire Police, Fire and Crime Commissioner. Find out more about how we delivered this campaign successfully and the impact it has had on anti-social behaviour in the area.
A Practical Guide To Tackling Anti-Social Behaviour: Tried And Tested Strategies
Tackling anti-social behaviour requires a multifaceted approach that goes beyond traditional law enforcement; at MacMartin we specialise in creating, and implementing, behaviour change campaigns that tackle negative behaviours and drive positive change. However, we know there’s also a need for that human touch in the fight against anti-social behaviour.