Shaping Organisational Culture from the Inside Out
This blog explores how organisational culture can be shaped intentionally through behaviourally informed internal communications. By applying behavioural science models such as COM-B and APEASE, organisations can identify barriers to change, enable action, and foster trust, inclusion, and wellbeing.
The Marketing and Leadership Academy
When MacMartin took ownership of The Marketing and Leadership Academy (TMLA), its outdated brand no longer reflected the energy, expertise, and learner-focused experience we offered. Learn how we redefined its positioning, voice, and visual identity, resulting in a bold, confident brand that resonates with students, differentiates in a crowded market, and drives measurable growth.
5 Psychological Biases Marketers Can Ethically Use to Drive Positive Change
To create meaningful and lasting change through marketing, it’s essential to understand how human psychology influences decision-making. In this blog, our Behaviour Change expert, Anna, delves into five powerful psychological biases that marketers can ethically apply to drive engagement, influence behaviour, and maximise impact – without compromising integrity.
What Makes a Memorable Brand: Copywriting and Graphic Design in Harmony
At MacMartin, we believe that powerful branding happens when copywriting and design work together in harmony. In this blog, our Graphic Designer, Sarah, and our Copywriter, Emily, explore how tone of voice and visual identity align to create a lasting impression.
Violence Reduction Alliance
The VRA were developing new emotional regulation guidelines titled “Where Will It End?” and needed a compelling campaign to bring it to life. Our task was to craft a resonant brand and campaign that would not only reach the intended audience but inspire real, positive behavioural change.
How Psychology Shapes Effective Design: Turning Insight into Action
In this blog, our Creative Director, Claire, delves into the power of design psychology in creating marketing that moves people. She explores cognitive biases, designing for the brain, and the importance of real-world testing.
Birmingham City Council
Birmingham City Council (BCC) came to us to create a public health campaign designed to increase awareness and testing for Hepatitis B, Hepatitis C, and Tuberculosis (TB) among at-risk communities. In partnership with BCC, we developed an integrated, behaviour change-driven strategy that tackled stigma and language barriers while motivating action.
Midwinter Solutions
Midwinter Solutions are experts in sourcing and distributing for clinical trials, offering unrivalled experience in the industry. The Midwinter team came to us looking to refresh their brand to stand out in an industry dominated by stock imagery.
What to Consider in Smoking Cessation Marketing
Smoking cessation marketing is no easy task. This blog explores the key things to consider when creating a smoking cessation campaign and the importance of learning from previous attempts, both successful and unsuccessful.
How To Craft Festive Copy That Shines This Christmas
Christmas is here, and for marketers, it’s the most wonderful, and busiest, time of the year. Crafting copy that stands out is no easy feat, but fear not! This blog is packed with top tips (and more than a few festive puns) to help you spread seasonal cheer while staying true to your brand voice.