LIFE WADER | Natural England
Natural England partnered with us to create a stunning website for their inspiring LIFE WADER project—an initiative dedicated to restoring habitats along the Northumberland Coast. Find out how we created the perfect platform to engage their stakeholders and showcase their incredible work.
Introducing Blueprint: How We Can Work With You As Your Business Develops
We’re excited to introduce Blueprint, a new service from MacMartin. This custom, six-month program is crafted to either overhaul your existing marketing strategy or launch an entirely new approach.
The Benefits Of Using A Marketing Agency That Also Provides Marketing Training
MacMartin have acquired The Marketing and Leadership Academy (TMLA). In this blog, I discuss the benefits of an agency that also provides Marketing Training and how this partnership brings exciting new opportunities.
Freeva
We partnered with Freeva to educate local children on healthy relationships and how to report abuse at home. We also equipped schools and teachers with resources to create safe spaces for children to come forward.
Derventio Education
Derventio Education came to us to conduct a marketing audit in an effort to improve their marketing functions. We carried out the audit and are now working with the Derventio team to implement our recommendations.
The Power Of Storytelling Through Video In Marketing
Video is a unique and engaging way to communicate brand stories and complex messages, offering authenticity and building deeper emotional connections with the audience. The blog explains why video is so impactful, highlighting its ability to educate, evoke emotions, and humanise brands. It discusses the importance of using video strategically within marketing campaigns, balancing video with other content like text and imagery to create a cohesive strategy.
The Benefits Of Utilising Behavioural Science In Marketing And Communications
In today’s competitive landscape, marketing and communications professionals are constantly seeking ways to connect more effectively with their audiences. Enter behavioural science. By understanding the underlying motivations, biases, and triggers that drive behaviour, marketers can craft strategies that not only capture attention but also inspire meaningful action.
YMCA Derbyshire
YMCA Derbyshire came to MacMartin with a request to carry out a user experience (UX) audit, then later a full website re-design to put our UX recommendations into practice with the aim of launching a new site with user experience at its core.
UX Design: The Importance Of The User Journey & My Top Tips
User Experience is what it feels like to use a website or app. The user journey of a website is vital to the success of a brand so we want to make sure visitors feel confident, in control and engaged when navigating our site – UX design is how you do that.
Birmingham City Council
Birmingham City Council approached MacMartin to create and launch a campaign aiming to encourage more local people to get their blood pressure checked. Find out how we achieved over 6 million impressions across the full campaign.